Lemonada.

All right. As I mentioned yesterday, getting more and more questions about the emotional side of

increasing prices or selling or dealing with obstacles that come up in your side hustle

that are not about

technical or logistical problems, but are more emotional difficulties being burned out,

having a partner who doesn't support your business, worried about failure, sometimes worried

about success and what that involves and how that might change your life in some ways.

So today, we've got a caller, just to

continue this theme, today's caller undercuts her own price before the client even speaks.

So yesterday it was a bookkeeper who was trying to raise his prices. Today we've got a photographer

who just has a hard time kind of saying their prices in the first place. And we've talked about this, I think,

maybe 10 or 15 days ago in a different way about somebody who grew up in a culture in which

you just don't talk about money. And so they also had a difficulty in doing that. So I'll try to

give some different advice here to hopefully help this person and others out there increase confidence and be able to charge again what they're worth, just like we talked

about yesterday. I think it's an important theme because people keep asking about it.

I'll do my best to give a helpful answer. How do you keep from negotiating against yourself?

Detailed question and my answer coming right up.

Thank you. detailed question and my answer coming right up. Hi, Chris. I'm a freelance photographer. Whenever someone inquires, I panic and say things like,

my rate is $600, but I can do $500 if that helps.

They hadn't even objected yet.

It's costing me revenue and reinforcing insecurity.

How do I break this habit of negotiating against myself?

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