Lemonada.

What if being a teenage mother living in a homeless shelter could actually become the foundation for a multi-million dollar business?

That is exactly what Naomi Dunford from the UK accomplished when she

transformed her desperate circumstances into the motivation for creating itty biz.

Welcome back to Saitosyl School. My name is Chris Gillibow, your host. This is a segment known as

Weekend Workshop. We're going to title this one from Rock Bottom to Business Empire.

The segment is all about helping you learn the key steps to a new hustle, one step,

or concept per week.

It includes activities, examples, and more.

We're using the book side hustle from idea to income in 27 days, which is available

wherever books are sold.

And for the first half of the year, we went through the 27 steps in the book.

Now, in the second half, we're looking at more detailed case studies so you can hear and

understand how people apply the framework. So I like to give you these little inspirational stories

as we do and give you some practical steps, maybe some grounding for your first or your next

side hustle idea. So let's talk about Naomi.

Naomi's actually a friend of mine. I haven't talked for many, many years, but long ago, I used to

know her. She was one of the original bloggers in the cohort that I kind of came up with, 2008,

2009, 10, et cetera. And her story, as I noted, actually began in a homeless shelter. She was a teenage mom, a high school

dropout. Facing a future with seemingly no viable options. So the statistics were stacked against

her, but Naomi had hidden advantages. Her dad had built several businesses. Her mom worked in

marketing and her grandfather had been in advertising. So she had this

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