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Side Hustle School

Ep. 3260 - TBT: Campaign Scheduling Tool Turns Out Voters

Side Hustle School

Chris Guillebeau / Onward Project

Business, Entrepreneurship, Careers

4.8 โ€ข 3.3K Ratings

๐Ÿ—“๏ธ 4 December 2025

โฑ๏ธ 5 minutes

๐Ÿงพ๏ธ Download transcript

Summary

In this week’s Throwback Thursday segment, find out how a small campaign tool turned into a software product now licensed by multiple counties.

Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their job. This year, the show includes free guided lessons and listener Q&A several days each week.

Show notes: SideHustleSchool.com

Email: [email protected]

Be on the show: SideHustleSchool.com/questions

Connect on Instagram: @193countries

Visit Chris's main site: ChrisGuillebeau.com

Read A Year of Mental Health: yearofmentalhealth.com

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Transcript

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0:00.0

Lemonada.

0:02.7

A campaign scheduling tool turns out voters.

0:14.8

Welcome friends. Welcome Saita Soul School listeners and community. So glad you're there,

0:19.6

wherever you happen to be in the world,

0:20.9

whatever you happen to be doing today. I hope you're taking care of yourself and maybe pursuing

0:25.4

some goals for yourself as well. Today is our segment known as Throwback Thursday. We're going to hear

0:31.0

from a part-time coder who never intended to start a software business, but ended up building a product

0:36.5

that now helps local

0:37.5

campaigns organize their ground game. So during an election cycle, it's common for small campaigns

0:43.5

to be overwhelmed. A lot of stuff happens in a short period of time. And so you need volunteers to be

0:48.7

scheduled, canvassing, route set up, I assume call banks, probably a bunch of stuff, but basically a lot of logistics.

0:56.2

And again, it's a compressed schedule. So this guy saw this chaos up close and decided to do something

1:01.4

about it, not by running for office himself, but by solving a behind the scenes problem that no one

1:07.0

else was doing much. So let's hear the full story from him. He's going to share more about the idea, how he made it happen, what the outcome has been, and so on. I share these stories to get you thinking about your own ideas, what they might be in the first place, and as well, how to take action on them. I always hope you will take action on your ideas, move forward positively, as mentioned. So passing the microphone, I'll be back at the end with a

1:28.3

quick wrap up. I didn't set out to build a business. I just wanted my friend's political

1:39.2

campaign to function like a normal workplace. She was running for a city council seat in a

1:44.0

medium-sized town in

1:45.0

Ohio. The biggest mess was volunteer scheduling. Every week was a nightmare of Excel sheets,

1:51.1

long email threads and text like, whoa, wait, I thought you had this covering District 3 today.

1:56.8

This was pretty competitive race, and so details like voter turnout really mattered.

2:01.6

I'm not a professional developer, but I can hack things together.

2:05.6

So I made a basic web form using Google Forms, tied it to a Google sheet backend,

...

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