You're listening to an AirWave Media Podcast.

My name is Ali Casaza and I am here to normalize moms living their dream lives and helping them create it too.

I'm a mom of four, a number one bestselling author, a self-made multi-seven figure entrepreneur, and the curator of transformational online spaces for moms.

I am all about helping you design a life and a motherhood of enjoyment, pleasure, and ease, all words that are so rarely associated with being a mom.

That changes now. Welcome to the Shift Babe. This is the Purpose Show.

The Purpose Show podcast is part of the AirWave Media Podcast Network.

Visit airwavemedia.com to listen and subscribe to other awesome shows like this one.

There is a huge, huge shift coming. I'm doing this like Taylor Swift Week. There might even be some Easter eggs in my content.

Pay attention. It is all leading to something new. It is coming, but August 10th, 23.

Something huge is dropping. This is going to change everything. This is what I've been leading up to. This is what you've been waiting for.

Buckle the fuck up. Things are about to get so, so good.

Hello, my loves, and welcome to the Purpose Show Podcast. Today is a really big day, because I am making some announcements, really kind of going to be teasing some big things that are coming.

But more than that, I want to talk about the rebranding of not just my business, and you know, Ali Kassaza as a brand, but also me, myself as a person.

And just a human that has gone through massive change and transformation over the past couple of years.

And just really kind of peel back the curtain and share some of the things that I have come out of, and some of the things that have changed and how it's being reflected in the business.

So if you are someone that has gone through a lot the past couple of years, or at any point in your life, really, and you've gone through like a metamorphosis, I really think you're going to resonate with this.

And I'm obviously going to have some lessons tied into this and just a really good conversation. So let's dive in.

And this is essentially, you guys know how I'm always talking about like my becoming her journey and walking you through your own becoming her journey.

This has turned into an entire program on its own. This has turned into like a major theme in my business, this whole idea of becoming her, her being the next level version of yourself.

I'm really teaching you guys after, you know, doing this myself and teaching myself how to literally just shift into that next level version of yourself rather than like doing traditional goal setting.

Like I'll never set a goal in a traditional way again. It doesn't work. It's unnecessarily long.

I can just shift into the version of me that lives that way has that result has that life now and embody her and then the change comes into my physical reality so much faster.

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