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Lemonada.

How I built a supplement guide people actually trust. Welcome to Side Usul School. My name's

Chris Gillevoh. This supplement guide, it's actually not for me. It's from one of our case studies.

He built a successful business, I think $40,000 a year on the side, part-time, largely passive once it was set up.

And so he took this approach of affiliate sales. It started with a single TikTok video about

magnesium supplements. I do actually take magnesium. I do a little calm drink most nights

before going to bed. So maybe I need to check out what this guy's got. Anyway, the video didn't just get views.

It got trust. People started asking questions. The creator realized there was a real opportunity,

not just to promote products, but to hopefully help people navigate this messy and confusing

landscape. There's a lot of supplements out there, and a lot of them are not that great.

So his goal was to build a no BS supplement guide, monetize it with affiliate links. He eventually added a newsletter and other stuff. So it's not a million dollar exit, but it's brought in $40,000, as I said. So that's pretty cool. Let's hear a bit more about how it worked. This is part of our throwback Thursday series, where we take an in-depth look at someone whose story has evolved since we first featured them. So this is Jesse, Jesse from North Carolina, I believe. Let's pass the microphone to him. I'll be back at the end with a quick wrap-up.

Hey, I'm Jesse. I live in North Carolina. I never set out to make money online. I just got

annoyed by how hard it was to find solid info on supplements. Like every time I googled something

...