EP 32: How Social Media Strategist Lola Bakare Launched Her Own Company
Side Hustle Pro
Nicaila Matthews Okome | Side Hustle Pro Media
4.7 • 1.8K Ratings
🗓️ 11 January 2017
⏱️ 69 minutes
🧾️ Download transcript
Summary
Today in the guest chair we have Lola Bakare, a Social Media Strategist, savvy Content Marketer and the founder of LOLA Consulting. LOLA Consulting specializes in digital marketing including user acquisition, brand messaging, partnership development, and social media strategy. Fun fact, Lola and I went to undergrad together and I admire her greatly. Why? Because she followed the path well traveled for many years, before finally leaping into entrepreneurship.
On this episode, Lola shares:
- Her pathway from majoring in English at Penn to landing in Brand Management by chance
- Why she ultimately got her MBA and how it influenced her current path as an entrepreneur
- How she succumbed to pressure when MBA recruiters came knocking
- How she finally worked up the nerve to found her own company
- Why she focuses on the WORK first and the fluff later
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Transcript
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| 0:00.0 | You're listening to Side Hustle Pro, the podcast that teaches you to build and grow a |
| 0:07.6 | Side Hustle from Passion Project to Profitable Business. |
| 0:11.3 | And I'm your host, Nkala Matthews. |
| 0:13.8 | So let's get started. |
| 0:14.8 | Hey guys, just checking in with a quick update before I get into today's show. |
| 0:22.3 | So remember a few episodes back where I was talking about looking at the Black Voices |
| 0:26.6 | and Business category on iTunes and was super bum that Sidehouse of Pro wasn't included? |
| 0:32.0 | Well, recently, Apple has named Side Hustle Pro |
| 0:36.7 | one of the Black Voices in Business. |
| 0:39.7 | Woo-hoo! |
| 0:40.9 | I'm so proud to be on that list among some of the podcasters who I really admire and respect, like the job logs team as well as Rain the Campbell from Dreams and Drive, so shout out to iTunes for that. |
| 0:55.0 | I can't believe it, but Sidehousal Pro is under a year old. |
| 0:59.0 | And in the short time that I've created Sidehousal Pro, we've grown to over 20,000 followers on |
| 1:04.9 | Instagram, a community of almost 1,000 people, and just almost 100,000 downloads. |
| 1:11.4 | As a matter of fact, I think we will hit 100,000 downloads this week. |
| 1:15.0 | So if I had to name the one thing that has been most impactful in my brand, |
| 1:21.0 | it has to be Instagram. |
| 1:23.0 | And that's why I decided to develop this course |
| 1:25.3 | to teach all of you business owners |
| 1:27.3 | how I've been able to leverage Instagram |
| 1:29.6 | to build my brand, gain subscribers, downloads, and customers. So head over to SideHousal Pro. |
| 1:36.2 | CO. slash master the gram if you want to learn all my secrets. I am telling you everything. Again that's Side Hustle Pro. |
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