Ep. 3197 - TBT: Turning Property Management Experience Into Digital Products
Side Hustle School
Chris Guillebeau / Onward Project
4.8 • 3.3K Ratings
🗓️ 2 October 2025
⏱️ 7 minutes
🧾️ Download transcript
Summary
In this week’s Throwback Thursday segment, learn how one former apartment manager turned their real estate experience into a template shop for landlords, helping them boost revenue without buying new properties.
Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their job. This year, the show includes free guided lessons and listener Q&A several days each week.
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Transcript
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| 0:00.0 | You know that customer reviews can have an enormous impact on your business. And you probably know this as a customer as well. When you go shopping for something, don't you look at the reviews? You might even filter them by star rating. You might see what people like, what they don't like. So if you want to have good reviews, if you want to have great reviews, it really helps to automate your process. And that's something our longtime partner, ShipStation, can help with. |
| 0:21.5 | They can grow with you. |
| 0:22.6 | They can help you deliver five-star customer experience with industry-leading scalable |
| 0:26.7 | features. |
| 0:27.7 | Wow your customers and get rave reviews with cheaper, faster, and better shipping. |
| 0:31.8 | Upgrade to ShipStation today to get a 60-day free trial at Shipstation.com. |
| 0:35.8 | Just use Code Hustle. |
| 0:36.8 | There's no credit card or contract required. |
| 0:39.4 | You can cancel anytime shipstation.com code hustle. |
| 0:46.0 | Lemonada. |
| 0:50.8 | Side hustles sometimes start with a skill you didn't even know was valuable. |
| 0:59.3 | That's what happened to today's storyteller, our contributor, our case study. |
| 1:03.3 | They worked as an apartment manager and noticed just how many DIY landlords, |
| 1:08.2 | just regular folks who own like a rental property or maybe they own a small |
| 1:11.3 | apartment, a duplex or something, she noticed that they were flying blind. They weren't using |
| 1:16.5 | move-in checklists. They didn't have pet agreements, parking add-ons, or any idea how to upsell |
| 1:22.0 | services without breaking landlord-tenant laws, which is important. You know, you might want to |
| 1:27.2 | offer an upsell, but you have to make sure you're complying with the law, which is important. You know, you might want to offer an upsell, |
| 1:27.9 | but you have to make sure you're complying with the law, which varies depending on your region, |
| 1:31.9 | your state, province, city, et cetera. So this person, Danielle, she built a bundle of templates, |
| 1:37.3 | which are useful, legally cautious, and ready to go. She started selling them online and realized |
| 1:42.9 | that there's this whole ecosystem of independent landlords out there who don't want to hire a property manager or an agency, but they still need some help. |
... |
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