Ep. 3191 - Q&A: “What KPIs should I track for my software biz?”
Side Hustle School
Chris Guillebeau / Onward Project
4.8 • 3.3K Ratings
🗓️ 26 September 2025
⏱️ 6 minutes
🧾️ Download transcript
Summary
Fifty customers, fifty metrics—too many for a two-person team. Today we boil micro-SaaS analytics down to the three numbers that actually move the needle.
Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their job. This year, the show includes free guided lessons and listener Q&A several days each week.
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Transcript
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| 0:00.0 | business owners are built differently and there's nothing more satisfying than your business keeping up with you. |
| 0:05.8 | But of course, sometimes your growth outpaces what you can handle, especially when it comes to shipping. |
| 0:11.1 | That's why I'm so grateful to our longtime partner, ShipStation, been helping us out for many years, |
| 0:15.3 | been helping out many of our listeners as well. With ShipStation, you can make all your packages |
| 0:19.9 | count and save up to 90% off rates on all |
| 0:22.7 | major carriers. Basically, if you ship out product, you're going to save money with ShipStation. |
| 0:27.4 | I've heard it over and over from our listeners, and that's why I'm happy to partner with them. |
| 0:32.3 | Upgrade to shipping software that does more than keep up with your business. Shipstation propels it |
| 0:36.2 | forward. Start your 60 day free trial at Shipstation.com code hustle with your business, ShipStation propels it forward. Start your 60-day free trial at |
| 0:38.6 | Shipstation.com code hustle. Once again, Shipstation.com code hustle. |
| 0:46.5 | Lemonada. |
| 0:51.4 | What are the key performance indicators that you should track? |
| 0:58.7 | You should keep an eye on. |
| 1:00.4 | What are the metrics you should look at when you're trying to monitor a very small business? |
| 1:04.7 | We're going to hear today from a caller who has a SaaS business. |
| 1:08.1 | That's software as a service. |
| 1:09.7 | They're basically selling a subscription. |
| 1:11.8 | They have 50 paying customers, which is covering their costs. They're hoping to go to growth |
| 1:16.7 | mode soon, increase that number. But they're also wondering, like, what should we actually |
| 1:21.2 | keep track of? What are the key metrics, let's say a couple of them, so that we can actually |
| 1:26.8 | figure out how to grow the business. |
| 1:28.8 | His name is Devin. He's going to talk about it a bit more. We'll see what we can do to find the right |
... |
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