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Side Hustle School

Ep. 3165 - Weekend Workshop: How Makeup Videos Built a Million-Dollar Brand

Side Hustle School

Chris Guillebeau / Onward Project

Business, Entrepreneurship, Careers

4.83.3K Ratings

🗓️ 31 August 2025

⏱️ 10 minutes

🧾️ Download transcript

Summary

This new segment is all about helping you learn the key steps to a new side hustle in 2025, one step or concept per week. It includes activities, examples, and more—and of course it’s all free. Today’s topic: behind the scenes of an online makeup empire.

Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their job. This year, the show includes free guided lessons and listener Q&A several days each week.

Show notes: SideHustleSchool.com

Email: [email protected]

Be on the show: SideHustleSchool.com/questions

Connect on Instagram: @193countries

Visit Chris's main site: ChrisGuillebeau.com

Read A Year of Mental Health: yearofmentalhealth.com

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Transcript

Click on a timestamp to play from that location

0:00.0

A big thank you to ShipStation, our long time partner. If you run an e-commerce business, you already know the best way to be successful is to keep your customers happy. And you can do that by automating shipping tasks, managing orders in one simple dashboard with ShipStation. Lead your business into the future with smart features and automations that boost efficiency and save you time.

0:21.4

In fact, over 130,000 companies have grown their business with ShipStation.

0:26.3

When shoppers choose to buy your products, turn them into loyal customers with cheaper, faster,

0:30.0

and better shipping. Go to Shipstation.com and use Code Hustle to sign up for your free trial.

0:35.3

There's no credit card or contract required, and you can

0:37.8

cancel any time. That's shipstation.com code hustle. Introducing the new Dell AIPC, powered by the

0:46.6

Intel Core Ultra processor. It helps do your busy work for you, so you can fast forward through

0:52.3

editing images, designing presentations, generating code, debugging code,

0:56.0

summarizing meeting notes, finding files, managing your schedule, responding to Chuck's long emails.

1:02.4

Chuck doesn't actually send long emails. But the point is, leaving all the time in the world

1:07.0

for the things you actually want to do. And no offense, Chuck. Get a new Dell AIPC at Dell.com slash AI-PC. How those ahead, stay ahead. Lemonada.

1:38.7

Weekend workshop, how makeup videos built a million-dollar brand.

1:44.8

What if filming makeup tutorials in your bedroom could lead to building this multimillion dollar,

1:49.7

in fact, cosmetics empire. That's exactly what Michelle Fon discovered when she transformed her passion for beauty into one of the most successful content to business transitions

1:54.0

in digital history. Dun, dun, done, what's up, friends? Welcome to side hustle school. Welcome to

1:59.8

the weekend workshop. This segment is about

2:01.9

helping you learn the key steps to a new side hustle one step or concept per week. It includes

2:08.2

activities, examples, and more. We're using the book Side Hustle from Idea to Income in 27 days

2:14.5

available wherever books are sold. And for the first half of the year, we went through

2:18.6

the 27 steps in the book. Now in the second half, we're looking at more detailed case studies

2:24.0

so you can hear and understand, in fact, how people apply this framework. My whole goal with the

2:29.6

show, more than 3,000 plus episodes so far, is to inspire and motivate you and give you some practical

...

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