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Side Hustle School

Ep. 3162 - TBT: Failed App Becomes Successful Consulting Business

Side Hustle School

Chris Guillebeau / Onward Project

Business, Entrepreneurship, Careers

4.83.3K Ratings

🗓️ 28 August 2025

⏱️ 8 minutes

🧾️ Download transcript

Summary

In this week’s Throwback Thursday segment, hear how one side hustler launched an app that didn’t take off, but ended up turning that hard-won experience into a consulting service for other early-stage founders.

Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their job. This year, the show includes free guided lessons and listener Q&A several days each week.

Show notes: SideHustleSchool.com

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Transcript

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0:00.0

A big thank you to ShipStation, our long time partner. If you run an e-commerce business, you already know the best way to be successful is to keep your customers happy. And you can do that by automating shipping tasks, managing orders in one simple dashboard with ShipStation. Lead your business into the future with smart features and automations that boost efficiency and save you time.

0:21.4

In fact, over 130,000 companies have grown their business with ShipStation.

0:26.3

When shoppers choose to buy your products, turn them into loyal customers with cheaper, faster,

0:30.0

and better shipping. Go to Shipstation.com and use Code Hustle to sign up for your free trial.

0:35.3

There's no credit card or contract required, and you can

0:37.8

cancel any time. That's shipstation.com code hustle. Introducing the new Dell AIPC, powered by the

0:46.6

Intel Core Ultra processor. It helps do your busy work for you, so you can fast forward through

0:52.3

editing images, designing presentations, generating code, debugging code,

0:56.0

summarizing meeting notes, finding files, managing your schedule, responding to Chuck's long emails.

1:02.4

Chuck doesn't actually send long emails. But the point is, leaving all the time in the world

1:07.0

for the things you actually want to do. And no offense, Chuck. Get a new Dell AIPC at Dell.com slash AI-PC. How those ahead, stay ahead. Lemonada. A failed app becomes a successful consulting business.

1:37.8

Welcome, friends. Welcome to Sidosill School. Welcome as well to Throwback Thursday.

1:42.6

Every week we take an in-depth look at someone whose story

1:44.7

has evolved since we first featured them. Now last week in this segment, we heard how a side hustler

1:49.9

who once flipped storage unit finds gradually specialized in rare historical items. They now supply props

1:56.5

and artifacts to small museums and exhibits. So that was quite an evolution.

2:04.0

And here, this is almost a Failure Friday story.

2:07.5

That's a segment we used to run looking at things that didn't work out so well.

2:14.0

But it's also an evolution story because we're going to hear how a sidestler starts an app or creates an app, builds an app.

2:19.1

And the app doesn't take off, but ends up turning that hard one experience the side hustler does that is into a consulting service for other early stage founders so there's a

2:24.6

silver lining to things right you got to experiment you got to try different stuff let's hear

2:28.5

the story from Gabe I'll come back at the end with a few words of wrap up.

...

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