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Lemonada.

What if the shape of your home state or province could become your signature product?

When I say the shape, I mean just that, like the geographic shape, how it looks when it's drawn on a map.

That's exactly what Andrew Church discovered when he transformed his industrial engineering precision into a business

creating Pennsylvania-shaped slate carvings that capture the hearts of homesick residents

and proud locals alike. What's up, friends? Welcome to Side Hustle School. This is a segment

known as Weekend Workshop. We're going to use the book Side Hustle from Idea to Income in 27 days. It's available wherever books are sold. I're going to use the book side hustle from idea to income in 27 days. It's available

wherever books are sold. I'm taking you through the key steps along with listener stories and

examples throughout the year. And for the first half of this year, we went through the 27 steps

in the book, conveniently in 27 episodes. Now in the second half, we're looking at more detailed

case studies, some of those

examples in detail. So you can hear how people apply this framework. And not just how they apply it,

but how you might apply it yourself. That's the whole point. So today, let's look at the concept of

emotional products and how they can command premium prices, kind of by playing on nostalgia like Andrew did.

And just to kind of set up the story, Andrew Church was working as an industrial engineer.

He spent his days optimizing manufacturing, solving technical problems.

...