4.8 • 3.3K Ratings
🗓️ 9 August 2025
⏱️ 7 minutes
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What do high school grads, new parents, and brides-to-be have in common? In this episode, we explore renewable markets—those endlessly refreshing customer pools—and why they’re smart for side hustlers.
Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their job. This year, the show includes free guided lessons and listener Q&A several days each week.
Show notes: SideHustleSchool.com
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0:45.1 | Lemonada. |
0:49.8 | What are the best renewable markets for a side hustle? |
0:57.6 | This is a super smart question. |
0:59.6 | I don't think we've ever covered it in more than 3,000 episodes of the podcast. |
1:04.0 | A renewable market is a continuously refreshing customer pool. |
1:08.7 | Like you have a group of customers. |
1:12.6 | They're perfect for your product or service, |
1:19.1 | and then time moves on. Maybe they age out, but there is a new customer pool waiting. So our caller today, he mentions high school graduates. If your product or service targets high school |
1:24.0 | graduates, well, you know that every year there is going to be millions of those. |
1:29.3 | So if you figure out how to reach those people, you've got an offer that converts, then you can just |
1:33.0 | repeat that offer year after year because you know that there's always going to be that customer base. |
1:38.0 | What else might be like that? Like I said, this is a smart question to ask, because if you're |
1:42.2 | trying to figure out what do I sell, it's so much easier if you can sell to a group of people that just kind of continues to crop up. So I'm going to give you some examples in my answer. I hope it's going to be helpful to somebody out there. Welcome to Side Ussel School. It's Chris Gillipo. Detailed question from our caller and my answer coming right up. Finding great people to hire can be like trying to find that proverbial needle in a haystack. |
2:05.2 | You get too many resumes, not enough candidates with the right skills or experience. But not with |
2:10.8 | ZipRecruiter. ZipRecruiter finds amazing candidates for you fast. Right now you can try it for free |
2:16.4 | at ZipRecruiter.com slash hustle. ZipRecruiter's |
... |
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