Ep. 3099 - TBT: Embroidered Joke Hat Becomes Unexpected Business
Side Hustle School
Chris Guillebeau / Onward Project
4.8 • 3.3K Ratings
🗓️ 26 June 2025
⏱️ 10 minutes
🧾️ Download transcript
Summary
In this week’s Throwback Thursday segment, hear how one sarcastic embroidery project turned into a booming side hustle—after a single joke hat went viral and sparked thousands of sales.
Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their job. This year, the show includes free guided lessons and listener Q&A several days each week.
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Transcript
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| 0:00.0 | A big thank you to our longtime partner, ShipStation, for sponsoring this episode. With ShipStation, |
| 0:05.0 | you can focus on other parts of your business because you never have to worry about shipping and fulfillment. |
| 0:10.0 | They just take care of everything, seamlessly integrates with all your different platforms and channels. |
| 0:15.0 | Calm the chaos of order fulfillment with the shipping software that delivers switch to ShipStation today. |
| 0:20.0 | Go to shipstation.com and use code hustle to |
| 0:22.2 | sign up for your free trial. That's shipstation.com code hustle. Life in general can be chaotic. |
| 0:29.3 | Do you ever experience chaos in your life or your business? I certainly do. I was recently on |
| 0:34.8 | book tour and trying to manage a whole bunch of other stuff at the same |
| 0:38.1 | time. And so I'd get ready to go out and speak with a crowd, an audience of awesome people, |
| 0:43.3 | perhaps including some of our listeners out there. And then I'm also thinking about other things I need to |
| 0:48.7 | do and just trying to manage and keep up as much as possible. One thing I don't have to worry |
| 0:53.3 | about, though, is order fulfillment |
| 0:55.2 | because ShipStation handles that, and ShipStation can help you handle it. If you have orders to |
| 1:00.1 | send out, well, let me tell you, you can automate shipping tasks. Automations allow you to smoothly |
| 1:05.3 | print shipping labels. You can scale your business. You never need to upgrade. Shipstation grows with you. |
| 1:10.6 | They have helped |
| 1:11.0 | many of our customers over the years. In fact, it is the fastest, most affordable way to ship products |
| 1:16.1 | to your customers. You even get discounts up to 88% off UPS, THL Express, and USPS rates, and up to 90% |
| 1:23.4 | off FedEx. Calm the chaos of order fulfillment with the shipping software that delivers. Switch to |
| 1:29.0 | ShipStation today. Go to Shipstation.com and use Code Hustle to sign up for your free trial. Once again, |
| 1:35.0 | Shipstation.com code hustle. |
| 1:40.6 | Lemonada. |
... |
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