I'm Cameron Herald, the founder of the Second Command Podcast.

Really quick, before we jump into today's episode,

you need to know about two important ways that we can help you and your company grow.

Number one, check out the COO Alliance.

It's for COOs, Presidents, BP Ops, or whoever is your company's second in command to the CEO.

The COO Alliance is the world's leading community for the second in command and it gives

COOs the tools and connections to grow themselves and the company.

Head over to C.O.Aliance.com to learn more about our members and

the results, the program, and our 10X guarantee. If you qualify for

membership you can set up a complimentary call with our team to discuss if it's right for you.

I'll tell you about number two in a bit but first let's start this week's episode.

Make every decision or be involved in every detail I've got to take all my actions

through my team so a huge part of my job is helping my team helping helping them manage, helping them be focused on the most important things,

helping them find their superpower and then go orient all of their time around that.

And the debate is a great one. I want them to be having healthy debates amongst themselves and to be able to come to conclusions respectfully, but to be able to drive each other to come to the right answers.

We work a lot on that in our weekly business review process. Welcome to the Second in Command Podcast, produced by the COO Alliance and brought to you by its founder, Cameron Harold.

In the Second in Command Podcast, we talked to top COOs who share the insights, strategies, and tactics that made them the chief behind the chief.

And now here's your host, Cameron Herald. Harold.

So our guest today is fast growing trees, C. O. Matthew Graham.

I just had an amazing conversation with him.

Matthew's helping to scale the business

in a super niche e-commerce category, selling full-size trees online.

...