Ep. 3066 - Q&A: “Is YouTube really ‘top of funnel’ for educational creators?”

Side Hustle School

Chris Guillebeau / Onward Project

Business, Entrepreneurship, Careers

4.8 • 3.3K Ratings

🗓️ 24 May 2025

⏱️ 7 minutes

🔗️ Recording | iTunes | RSS

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Summary

Is YouTube the best way to turn viewers into paying customers, or just a platform where people expect free content? In this episode, we break down whether YouTube really works as a sales funnel for creators.

Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their job. This year, the show includes free guided lessons and listener Q&A several days each week.

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Transcript

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0:46.8	Lemonada.
0:51.4	Is YouTube really top of funnel for educational creators?
0:59.7	In other words, is YouTube the best way to turn viewers into paying customers, or is it just
1:04.8	a platform where people expect free content?
1:07.4	We're going to hear from a creator today, and let's kind of break down whether YouTube
1:11.2	really works as a sales funnel. How can it work? Does it work? How can it work? What's the best
1:16.0	thing to do? YouTube is packed with educational creators who are sharing valuable content. They
1:20.7	build big followings. Some of them seem to be thriving, but does having a large audience
1:26.1	naturally translate into paying customers.
1:28.7	So that's what Jason from Vancouver wants to know. He's been making personal finance content.
1:33.2	He keeps hearing that YouTube is the best way to drive sales for courses, coaching,
	...

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