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Side Hustle School

Ep. 3021 - STORY: Immigrant Couple Translates Heritage Into Children’s Flash Cards

Side Hustle School

Chris Guillebeau

Business, Side Hustle, Entrepreneurship,, Careers, Entrepreneurship, Small Business

4.73.3K Ratings

🗓️ 9 April 2025

⏱️ 8 minutes

🧾️ Download transcript

Summary

Two immigrants from Laos meet the needs of an underserved community, creating a series of dual-language flash cards and other resources. 

Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their job. This year, the show includes free guided lessons and listener Q&A several days each week.

Show notes: SideHustleSchool.com

Email: team@sidehustleschool.com

Be on the show: SideHustleSchool.com/questions

Connect on Instagram: @193countries

Visit Chris's main site: ChrisGuillebeau.com

Read A Year of Mental Health: yearofmentalhealth.com

If you're enjoying the show, please pass it along! It's free and has been published every single day since January 1, 2017. We're also very grateful for your five-star ratings—it shows that people are listening and looking forward to new episodes. 😎 🙏🏼 



Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their job. This year, the show includes free guided lessons and listener Q&A several days each week.


Show notes: SideHustleSchool.com

Email: team@sidehustleschool.com

Be on the show: SideHustleSchool.com/questions

Connect on Instagram: @193countries

Visit Chris's main site: ChrisGuillebeau.com

Read A Year of Mental Health: yearofmentalhealth.com


If you're enjoying the show, please pass it along! It's free and has been published every single day since January 1, 2017. We're also very grateful for your five-star ratings—it shows that people are listening and looking forward to new episodes. 😎 🙏🏼 


Hosted on Acast. See acast.com/privacy for more information.

Transcript

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0:42.9

Lemonada.

0:47.4

Immigrant couple translates heritage into children's flashcards.

0:56.1

This is a really great story as part of our series where we're bringing you some remixes of our best early stories from 2017, 2018.

1:05.3

For new listeners, these stories are completely new.

1:07.6

And if you do happen to have an incredible memory, well, each one is being re-recorded. So a lot of the details here are new and will also include some updates.

1:15.1

So in this story, an immigrant couple from Lao, that would be the country, Lao, sometimes pronounced

1:19.9

Laos, country in Southeast Asia, this immigrant couple settles in the U.S. and longs to teach

1:25.5

their children in their heritage language.

1:28.1

And they do so by creating sets of flashcards that go on to sell more than $50,000.

1:33.3

And that was just the start of the business. It's still going today.

1:36.5

As part of this story, we'll look at the importance of focusing on a relatively small and focused

1:40.6

target audience. Sometimes this small and focused audience can be a much better bet

...

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