4.8 • 3.3K Ratings
🗓️ 9 April 2025
⏱️ 8 minutes
🧾️ Download transcript
Two immigrants from Laos meet the needs of an underserved community, creating a series of dual-language flash cards and other resources.
Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their job. This year, the show includes free guided lessons and listener Q&A several days each week.
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0:42.9 | Lemonada. |
0:47.4 | Immigrant couple translates heritage into children's flashcards. |
0:56.1 | This is a really great story as part of our series where we're bringing you some remixes of our best early stories from 2017, 2018. |
1:05.3 | For new listeners, these stories are completely new. |
1:07.6 | And if you do happen to have an incredible memory, well, each one is being re-recorded. So a lot of the details here are new and will also include some updates. |
1:15.1 | So in this story, an immigrant couple from Lao, that would be the country, Lao, sometimes pronounced |
1:19.9 | Laos, country in Southeast Asia, this immigrant couple settles in the U.S. and longs to teach |
1:25.5 | their children in their heritage language. |
1:28.1 | And they do so by creating sets of flashcards that go on to sell more than $50,000. |
1:33.3 | And that was just the start of the business. It's still going today. |
1:36.5 | As part of this story, we'll look at the importance of focusing on a relatively small and focused |
1:40.6 | target audience. Sometimes this small and focused audience can be a much better bet |
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