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Lemonada.

Is it too late to start a podcast in 2025? That's what today's caller wants to know. We're going to look at how to stand out in a crowded field, how to grow an audience for a niche topic. Podcasting, of course, has exploded in recent years. There are millions of podcasts. Many of them are now video podcasts on YouTube as well. And with so many

shows out there, it can feel daunting to start something new. But let's hear from Josh. He's got an

idea. I also think it's good when you have ideas. How can you pursue your idea with confidence

and not worry so much about competition or what everybody else is doing or if it's too late?

Let's look at that from a practical perspective.

Detailed question from Josh and my answer coming up in just 30 seconds.

Hi, I'm Josh. I've been thinking about starting a podcast about urban gardening. It's a topic I'm passionate about, and I feel like there's a lot of value I can share with others. But the

podcasting world feels so crowded, and I'm worried I might be too late to stand out. Is there still

room for new podcasters to break through in 2025? And if so, how can I

find an audience and make sure my show doesn't get lost in the shuffle? Josh, here is a cool

industry stat or a fun fact, according to pod news. Micro-niche podcasts often have higher CPMs than general interest shows.

CPMs means cost per thousand impressions. That is a very common advertising metric.

It basically refers to how much you can get paid for every thousand listeners. And so a niche podcast

often gets paid more, at least on a per thousand basis, than a general

interest show because advertisers value targeted audiences. So this is a really key point. If you're

trying to make a show for everybody, well, that can be hard to attract advertisers because advertisers

always want to reach a specific group of people. They have some demographic in mind,

...