In this episode of Selective Ignorance, host Mandii B is joined by super producer A-King, journalist Jayson Rodriguez, and former music executive and media personality Wayno for a deep dive into the state of hip hop, R&B, and the ever-changing music industry. The conversation begins with an introduction and book promotion [00:00] before moving straight into a breakdown of the current state of hip hop and R&B and how the Drake vs. Kendrick Lamar feud has shaped cultural conversations [00:55].

The crew then examines the cultural pulse of media and marketing and how these forces influence public perception of artists [02:20]. Drawing from their own careers, the hosts share personal experiences in media and content creation, highlighting both the opportunities and challenges of today’s digital-first environment [05:52].

The discussion turns to the role of gatekeeping in media—a double-edged sword that can both protect and limit access for artists [19:36]. From there, they reflect on the dynamics of Dreamville and the importance of industry relationships, exploring how collaboration, reputation, and authenticity shape success [32:21]. This naturally transitions into a broader conversation about navigating industry relationships and staying true to one’s voice [39:25].

As the conversation develops, the panel revisits the topic of gatekeeping in the music industry and how it affects rising talent [41:44], before diving into one of the most debated questions in culture: what defines the “Song of the Summer”?[42:09]. They unpack how streaming, TikTok, and changing audience habits have altered how hits are made and sustained.

From there, they explore the evolution of music promotion and artist visibility in a landscape oversaturated with content [59:51], followed by a discussion on the state of R&B festivals and whether the genre’s live presence reflects its cultural impact [01:05:04]. They then critique the oversaturation of media and music, stressing the importance of differentiation and strategy for artists [01:08:23].

The episode also tackles the changing metrics in the music industry [01:12:28] and how the obsession with numbers affects music perception and success [01:16:39]. From there, they highlight the tension between cultural impact and artist recognition [01:21:22], offering perspective on how audiences, critics, and platforms assign value in today’s fragmented landscape.

The conversation closes with reflections on navigating the modern music business [01:26:04] and why leverage is one of the most important tools artists can have in today’s industry [01:30:26]. 

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