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Lemonada.

Weekend workshop time. We're going to talk today about finding your ideal customer. In this new

segment we're doing for 2025, it's all about helping you learn the key steps to a new hustle,

one step, or concept per week. Each episode includes activities, examples, and more. Of course,

it's all free. As mentioned, we're going to talk about understanding your ideal customer.

We're using the book side hustle from idea to income in 27 days. It's available wherever books are sold, including an audio

version. If you don't have the book, I'm going to take you through these key steps along with

those stories and examples throughout the year. So we're on to day eight now. And I use this

phrase ideal customer more frequently than I talk about a

target market. If you've watched Shark Tank or otherwise had some business education, you might be

familiar with the term target market. I like to think of it more granular. I like to think of it just very

individual. Who is the one ideal customer out there that is most suited for the product or service

that you are developing, for the offer that you are creating. And so our learning objective here

is to deeply understand the needs, desires, and pain points of your target customer, that ideal

single individual, to create an offering that they truly want. And it's so important because

when you get this right, everything else is so much easier. You don't have to worry about all these

...