With our longtime partner, ShipStation, you can save hours and money every month by shipping

from all your stores with one login. It also lets you find the best rates among all the global

carriers allowing you to focus on other parts of your business. Calm the chaos of order

from a moment with the shipping software that delivers. Just go to shipstation.com and use code

side hustle to sign up for your free trial. That's shipstation.com

code side hustle.

Lemonada.

Happy Valentine's Day, everybody. Or happy not Valentine's Day, if you prefer.

I know we got all kinds of people out there in different situations.

Sometimes I have not been very excited about Valentine's Day, just to be very honest with you.

But I also don't want to be a Valentine's Day Grinch.

So let's talk about it in the context of side hustle school.

Is Valentine's Day worth targeting if your product isn't romantic?

And this might help somebody plan their next year's promotion, because here we are already,

this year. But we're going to look at how to run a holiday promotion, even if your product

doesn't naturally fit the season. Okay. So you're going to learn some creative ways to tie your

business into major holidays without feeling forced. We're going to hear from somebody

who sells tech accessories. And they're like, I sell tech accessories. Should I have a Valentine's

Day promotion? Because everybody's got, you know, every retailer is selling stuff. But obviously,

if you are a flower shop or a chocolate store or if you sell lingerie or, you know, probably some other

things too, then those are ideal Valentine's Day promotions.

But what if you're selling iPhone stands and laptop sleeves? Well, as I said, there might be a way to have a

...