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Lemonada.

Ghost influencers and the art of viral storytelling.

Got a fun one for you here today.

Really interesting thing.

You might have

never heard of this. In fact, I have not. But these days with AI, with fake news, with, I don't know,

like what can you believe, what you see online, all that kind of stuff. I guess I shouldn't be

shocked. So we're going to explore the rise of ghost influencers, anonymous personas, creating

real engagement for brands.

Specifically, we'll hear how one edgy social media manager turn this idea into an actual

business. Inside Usul School is all about unconventional ideas, unconventional interesting ideas,

sometimes that raise all sorts of questions, like what kind of world are we living in,

but hey, we're focused on the practical nitty-gritty details details this is the throwback Thursday segment where we go back to the archives pull out somebody's

story and say how what what has changed like what have you done differently like what's your

business been like over the past couple years often there's a point of evolution or pivoting

perhaps i don't always like these startupy words, but you know what I mean.

They made a change in some way. So we could also call this one from the Department of Presented

Without Comment. I'll just let you hear the story. Okay. This is the story of social media

...