And we always like to take some time out when we can, Boss, to turn the tables over to those who pay, to those who care, to those who provide back to the feed, if you will.

And we have here a selection from last time we were with you on the feedback segment. We were bringing to listeners attention something that one of our listeners brought to our

attention in the Russell Talk magazine which I think is mostly distributed in the

United Kingdom. You know little shout out without naming us because God forbid right?

Oh, of course, you know, don't want to give us credit for anything.

I don't want to refer to us edgewise.

I don't want to give us credit for anything.

Indeed.

So the April 2021 issue, you recall perhaps me struggling to find the chapter and verse, but

been able to locate it here this week and I want to share it with the solar system because it's just a little win for us

That's the way we're going to choose to think of it

The column is entitled none of your wrestling business this month nostalgia marketing. So there's that

N-word boss. So it's only a matter of time before we come up. Yes, exactly.

And I'll set the stage here. And an episode of Classic Television series, Mad Men.

Advertising guru Don Draper must convince a group of potential clients that he alone knows the best way to market

their product.

He does so by tugging at their heartstrings, specifically by appealing to their sense of

nostalgia. He tells them it's delicate but potent.

Nostalgia literally means the pain from an old wound.

It's a twinge in your heart far more powerful than memory alone.

Formitable stuff and a tried and trusted promotional tactic employed across many different industries.

Simply put, reliving fond memories feels good.

...