Ep. 280: Joey Reiman & John Brenkus Interviews with Michael Covel on Trend Following Radio
Michael Covel's Trend Following
Michael Covel
4.6 • 732 Ratings
🗓️ 4 October 2014
⏱️ 47 minutes
🧾️ Download transcript
Summary
My guests today are Joey Reiman and John Brenkus.
Reiman, who runs Brighthouse, has been called the "father of ideation". He's emerged as the subject matter expert in the area of purpose inspired leadership, marketing, and innovation. His breakthrough purpose methodology and frameworks have been adopted by the likes of the Boston Consulting Group, Procter & Gamble, The Coca-Cola Company, McDonald's, KPMG, and many other Fortune 500 companies across the globe. As an adjunct professor at the Goizueta School of Business at Emory University, he teaches tomorrow's executives his revolutionary theories and applications for purpose-inspired profit.
Brenkus is the host of the ESPN show, Sport Science. Sport Science is an ongoing television series that explores the science and engineering underlying athletic endeavors.
The topics are marketing and sports science.
In this episode of Trend Following Radio we discuss:
- Covel and Reiman discuss Reiman's background and mission in life; looking for meaning; figuring out your "why"; the process of teaching, and the areas where certain people may get tripped up; looking back to your beginnings; the destructiveness of outside voices; calmness and contemplation; solitude vs. aloneness; "money doesn't create ideas–ideas create money"; why daydreaming isn't necessarily a bad thing; creativity and environments; changing the world through changing your routine; routine and creativity; thinking with your heart as much as your mind; Apple vs. Google; raw talent, creativity, and environment; lucky people and "yes" people; the power of "slow"; and the importance of storytelling.
- Anything about statistics and science has the potential to inspire Covel and with John Brenkus, he goes straight into it; Also discussed: what triggered the science and sports connection in Brenkus' brain; science and martial arts; measuring human performance; why success doesn't follow a straight line; Brenkus' college experiences and how they are relevant to his work today; the idea of physical limits being reached; why Brenkus became a crash test dummy; the advantage of applying science to any aspect of life; and the Iron Man competition.
Jump in!
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I'm MICHAEL COVEL, the host of TREND FOLLOWING RADIO, and I'm proud to have delivered 10+ million podcast listens since 2012. Investments, economics, psychology, politics, decision-making, human behavior, entrepreneurship and trend following are all passionately explored and debated on my show.
To start? I'd like to give you a great piece of advice you can use in your life and trading journey… cut your losses! You will find much more about that philosophy here: https://www.trendfollowing.com/trend/
You can watch a free video here: https://www.trendfollowing.com/video/
Can't get enough of this episode? You can choose from my thousand plus episodes here: https://www.trendfollowing.com/podcast
My social media platforms:
Twitter: @covel
Facebook: @trendfollowing
LinkedIn: @covel
Instagram: @mikecovel
Hope you enjoy my never-ending podcast conversation!
Transcript
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| 0:00.0 | This is Trend Following Radio, where great thinking comes alive. |
| 0:10.9 | Nobel Prize winners, legendary traders, bestselling authors, and the pros that know what drive us irrational human beings. |
| 0:21.1 | I am your host, Michael Covel. |
| 0:24.0 | Not filtered, raw, honest. |
| 0:27.3 | That's my passion. |
| 0:33.1 | Today I'm pleased to deliver a two-part episode, two really interesting guests. First, Joey |
| 0:41.0 | Ryman, who runs Bright House, Joey has been called the father of ideation. It's a term he coined, |
| 0:48.1 | and he has emerged as the subject matter expert in the area of purpose-inspired leadership, |
| 0:53.5 | marketing, and innovation. |
| 0:55.7 | His breakthrough purpose methodology and frameworks have been adopted by the likes of the Boston |
| 0:59.5 | Consulting Group, Procter & Gamble, the Coca-Cola company, McDonald's, KPMG, and many other |
| 1:05.2 | Fortune 500 companies across the globe. He is an adjunct professor at Emory University and teaches tomorrow's executives |
| 1:12.2 | his revolutionary theories and applications for purpose-inspired profit. I saw one of Joey's books |
| 1:19.4 | for the first time years ago called Thinking for a Living. There are still some classic lines in |
| 1:25.0 | that book that inspired me. |
| 1:29.9 | My second guest today is John Brancis. |
| 1:35.0 | John is the host of the ESPN TV show, Sports Science. |
| 1:40.3 | Now, when I say that right off the bat, even if you're not familiar with John's show, |
| 1:49.3 | and millions are the idea of sport and science. Anything with science inspires me. |
| 1:56.0 | It also just happens that I grew up in the same city with John. We played baseball against each other. I can't say that we were really good friends as young guys, basically the same age, |
| 2:00.8 | but we knew each other for sure. |
| 2:02.6 | Now, the funny thing was, I was good friends of John's parents. |
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