pretend that someone followed you around with a video camera for an entire month,

and then play back the video and write down everything you see yourself doing.

So I open up a spreadsheet and I write down every single task, one task per row, and then you end up with this long list of things

with a price associated to them.

So the first thing the CEO needs to do is say, who can I push or delegate all this stuff

off to? You're going to take all this stuff off to?

You're going to take all the stuff that drains you of energy

and you're going to hire somebody who loves to do those things.

Welcome to the Second in Command Podcast, produced by the COO Alliance and brought to

you by its founder Cameron Herald. In the Second in command podcast we talked to top

COOs who share the insights, strategies and tactics that made them the chief

behind the chief. And now here's your host, Cameron Herald.

In today's episode, we're diving into the dynamic world of business growth.

As your business scales up, it's essential for roles within the company to adapt and evolve.

With an increasing number of staff and tasks at hand,

entrepreneurs often face the crucial decision of bringing on a chief operating officer,

COO, to handle the day-to-day execution of the business.

But here's the catch. The role of the COO itself goes through transformations as the business continues to grow.

I'll talk about why it's beneficial to hire an executive assistant

before reaching the point of needing a COO and how timing plays a significant role in determining the effectiveness

of a COO.

So if you're an entrepreneur navigating the intricacies of scaling your business and contemplating

...