Ep. 276: Richard Lewis Interview with Michael Covel on Trend Following Radio
Michael Covel's Trend Following
Michael Covel
4.6 • 732 Ratings
🗓️ 22 September 2014
⏱️ 32 minutes
🧾️ Download transcript
Summary
My guest today is Richard Lewis, a cross-cultural expert who has been studying language and communication his entire career. He's traveled to 130+ countries and speaks eleven different languages.
The topics are his books When Cultures Collide: Leading Across Cultures and When Teams Collide: Managing the International Team Successfully.
In this episode of Trend Following Radio we discuss:
- How Lewis' love affair with language started
- The best way to start learning a language
- Travel as a "magic elixir" of sorts
- The Lewis model
- Cultural differences in language, and what Lewis means by linear-active, multi-active, and reactive
- The idea of losing face in the context of cross-cultural communication
- Microculture and macroculture
- Cross-cultural teams vs. homogenous teams
- Normal and abnormal in a cultural context
- Paperwork and punctuality in different cultures
- Why the linear-active person confronts with logic, the multi-active person confronts emotionally, and the reactive person is never confronting
- Why there's much more to making a deal than just quantity and price
Jump in!
---
I'm MICHAEL COVEL, the host of TREND FOLLOWING RADIO, and I'm proud to have delivered 10+ million podcast listens since 2012. Investments, economics, psychology, politics, decision-making, human behavior, entrepreneurship and trend following are all passionately explored and debated on my show.
To start? I'd like to give you a great piece of advice you can use in your life and trading journey… cut your losses! You will find much more about that philosophy here: https://www.trendfollowing.com/trend/
You can watch a free video here: https://www.trendfollowing.com/video/
Can't get enough of this episode? You can choose from my thousand plus episodes here: https://www.trendfollowing.com/podcast
My social media platforms:
Twitter: @covel
Facebook: @trendfollowing
LinkedIn: @covel
Instagram: @mikecovel
Hope you enjoy my never-ending podcast conversation!
Transcript
Click on a timestamp to play from that location
| 0:00.0 | This is Trend Following Radio, where great thinking comes alive. |
| 0:10.9 | Nobel Prize winners, legendary traders, bestselling authors, and the pros that know what drive us irrational human beings. |
| 0:21.2 | I am your host, Michael Covel. |
| 0:24.0 | Not filtered, raw, honest. |
| 0:27.4 | That's my passion. |
| 0:33.2 | Today in the show I have Richard Lewis. |
| 0:36.1 | Richard Lewis is a cross-cultural expert. |
| 0:39.8 | Having traveled to 130 countries plus, I think he speaks 11 languages, he's been at this |
| 0:46.8 | his entire career, language communication. |
| 0:51.1 | Now, some might say, Mike, why do you want to have a language expert on your trend following |
| 0:57.7 | trading show? |
| 0:59.8 | I love to have trend following traders on my show, and that's never going to stop. |
| 1:04.8 | But we live in a complete world. |
| 1:07.1 | We live in a real world. |
| 1:10.0 | You're not just a trend following robot. |
| 1:13.6 | There are many, many facets to life. |
| 1:17.2 | And my guest today brings one of those facets that we can't ignore, which is the |
| 1:23.6 | ability to communicate cross-culturally. |
| 1:27.4 | Richard has developed a model that classifies cultural norms into linear active, |
| 1:32.8 | multi-active, and reactive, or some combination. |
| 1:36.7 | This was a huge light bulb for me. |
| 1:39.7 | Such a great aha moment. |
... |
Please login to see the full transcript.
Disclaimer: The podcast and artwork embedded on this page are from Michael Covel, and are the property of its owner and not affiliated with or endorsed by Tapesearch.
Generated transcripts are the property of Michael Covel and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.
Copyright © Tapesearch 2026.

