Ep 275 | Cracker Barrel CEO Finally Addresses ‘Woke’ Rebrand Controversy | The Glenn Beck Podcast

The Glenn Beck Program

Blaze Podcast Network

News Commentary, Politics, News

4.6 • 22.3K Ratings

🗓️ 22 November 2025

⏱️ 38 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

“I feel like I’ve been fired by America,” says Cracker Barrel CEO Julie Masino in a vulnerable tell-all that goes behind the scenes into the explosive Cracker Barrel rebrand, which Glenn describes as “stupid from start to finish.” In August 2025, Cracker Barrel unveiled a minimal new logo with modern fonts, cozy colors ... but no nice old man and no BARREL for him to lean on. But it wasn’t just the logo; the restaurant chain was also getting a “modern” remodel. In short: We hated it. Social media erupted with brutal reviews, calling it “minimalist,” “soulless,” and “downright ugly.” Cracker Barrel stock tanked, its attempt to tamp down the pushback backfired, and it looked like this was the company's “Bud Light moment.” But then, Cracker Barrel surprised us. Its leaders listened. Within weeks, they scrapped the new logo, reinstated the original, and hit pause on every remodel. “COVID even made Cracker Barrel start drinking,” says Doug Hisel, senior vice president of store operations, as he takes Glenn behind the scenes as to what REALLY led to moment that brought Cracker Barrel to its knees. In Julie’s first interview since her time on “Good Morning America,” when she said the response to the new logo “was overwhelmingly positive,” she is here to say to America: “I’m sorry ... I regret it.” Now the question is: Will America forgive her? GLENN’S SPONSORS: Relief Factor: If you’re living with aches and pains, see how Relief Factor, a daily drug-free supplement, could help you feel better and live better. Try the three-week QuickStart for just $19.95 by visiting https://ReliefFactor.com. Audien Hearing: The Atom X hearing aid from Audien is a beautifully designed, ready-to-go device made by audiologists who actually listened to what people want — less clutter, less confusion, less fiddling around. Visit https://AudienHearing.com and take control of your hearing today. American Financing: American Financing can show you how to put your hard-earned equity to work and get you out of debt. Dial 800-906-2440, or visit https://www.americanfinancing.net. PreBorn: Together, we can end the tragedy of abortion, one mother and baby at a time. To donate securely, dial #250 and say the keyword BABY, or visit https://preborn.com/glenn. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	And now, a Blaze Media podcast.
0:04.3	Hello, America. You know we've been fighting every single day. We push back against the lies, the censorship, the nonsense of the mainstream media that they're trying to feed you.
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0:48.2	Now let's get to work.
0:51.4	This is probably very unfair to ask you.
0:56.0	We'll see. Were you surprised you weren't fired?
1:01.0	It was summer of 2025 when Cracker Barrel announced that they were going to go do something different
1:13.8	and they were going to have a make makeover. New logo. No nice old man, no Cracker Barrel, just Cracker Barrel.
1:21.1	Any other time in American history might not have been a big deal, but it became a big deal. And it was one of the biggest, dumbest moves, honestly,
1:33.5	that I've seen in my life of a corporation.
1:37.7	Because people felt like something that they held onto
1:41.9	and cherished and loved was under attack. Was that the intent, who are the people that made the decision,
1:52.0	what have they done to reverse the decision?
1:57.0	And quite honestly, I heard from the guy who picked me up at the airport.
	...

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