Ep. 274: Guy Kawasaki Interview with Michael Covel on Trend Following Radio
Michael Covel's Trend Following
Michael Covel
4.6 • 732 Ratings
🗓️ 15 September 2014
⏱️ 32 minutes
🧾️ Download transcript
Summary
My guest today is Guy Kawasaki. For those of you that pay attention to being an entrepreneur, Kawasaki's books have been invaluable over the last decade. Currently, he is the chief evangelist of Canva, an online graphic design tool. Formerly, he was an advisor to the Motorola business unit of Google and chief evangelist of Apple.
The topic is entrepreneur.
In this episode of Trend Following Radio we discuss:
- Why being a consultant or an investment banker are two of the worst first jobs you can get
- Working in sales, and Kawasaki's early experience in the jewelry business
- Some of the most valuable attributes of a good salesman
- Marketing, social media, and why you'd want to have a rabid fan with fifteen followers rather than just another blurb on the back of your book from the so-called big name
- Why a book review in The New York Times isn't as important as it used to be
- The Amazon and Hachette conflict, and why Amazon is still the best thing to happen to authors in a long time
- The two types of people in the world–baker vs. eater
- How Kawasaki manages his time
- Looking at your social media presence as core to your existence
- Disruptive high growth opportunities
- Introversion and getting better at standing on stage
Jump in!
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I'm MICHAEL COVEL, the host of TREND FOLLOWING RADIO, and I'm proud to have delivered 10+ million podcast listens since 2012. Investments, economics, psychology, politics, decision-making, human behavior, entrepreneurship and trend following are all passionately explored and debated on my show.
To start? I'd like to give you a great piece of advice you can use in your life and trading journey… cut your losses! You will find much more about that philosophy here: https://www.trendfollowing.com/trend/
You can watch a free video here: https://www.trendfollowing.com/video/
Can't get enough of this episode? You can choose from my thousand plus episodes here: https://www.trendfollowing.com/podcast
My social media platforms:
Twitter: @covel
Facebook: @trendfollowing
LinkedIn: @covel
Instagram: @mikecovel
Hope you enjoy my never-ending podcast conversation!
Transcript
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| 0:00.0 | This is Trend Following Radio, where great thinking comes alive. |
| 0:10.9 | Nobel Prize winners, legendary traders, bestselling authors, and the pros that know what drive us irrational human beings. |
| 0:21.2 | I am your host, Michael Covel. |
| 0:24.0 | Not filtered, raw, honest. |
| 0:27.3 | That's my passion. |
| 0:33.1 | Today in the show I have Guy Kawasaki. |
| 0:35.9 | For those of you that pay attention to being an entrepreneur, |
| 0:40.2 | Guy's books have been fantastic over the last decade. Currently, he is chief evangelist of Canva, |
| 0:46.9 | an online graphic design tool, formerly chief evangelist of Apple Computer, where a lot of his |
| 0:54.0 | fame and name came from. |
| 0:56.4 | A couple of his books definitely affected how I think, the art of the start, and rules for |
| 1:01.5 | revolutionaries in particular. |
| 1:04.0 | I hope you enjoy this conversation. |
| 1:16.7 | Hey, listen, I'm going to jump right in, and I want to cover, I'm going to jump around. |
| 1:20.2 | I've got so many notes here on so many different topics, and I know you can go in just about any direction. |
| 1:21.0 | You're very used to that. |
| 1:23.1 | So I'm going to jump on you. |
| 1:24.3 | But I want to start with something that I saw that you said, and I think |
| 1:27.9 | this is one of your very early on influential jobs that you're very well known for associations, |
| 1:34.3 | and that's with Apple Computer. And I saw you make the comment, and I love for you to expand on this, |
| 1:39.6 | explain on this, the context, what you mean about Steve Jobs. And the comment that you said was that |
| 1:45.9 | you learned from him that some things need to be believed to be seen. And I thought that was a |
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