Welcome to Do This, Not That, the podcast for marketers.

You'll walk away from each episode with actionable tips you can test immediately.

You'll hear from the best minds in marketing who will share

tactics, quick wins, and pitfalls to avoid. We'll also dig into life, pop culture, and the chaos

that is our everyday. I'm Jay Schwettleson. Let's do this, not that.

We are back for what's up this week from the Do This, Not That podcast.

There's our super short episode where we break down what's going on this week in business,

and marketing, and life.

And so let's jump into it.

The two hot topics are Valentine's Day.

We got some tips for business and consumer marketers and also Deep Seek, which is the AI tool from China that everyone's kind of nervous about. But I got a trick that I want to share with you that you could try it out without sharing all of your data. Okay. So first, let's talk about Valentine's Day. Valentine's Day is rough. It really is.

You know what the thing that bothers me the most about Valentine's Day? Something always bothers

me about everything. So I send my wife flowers on Valentine's Day, like every year. And then you

call up and you talk to the florist and you say, okay, I want these flowers, whatever. And then they go,

what do you want on the card? And I don't think there's anything more awkward in the world than when

you tell the person on the phone, you're like, I love you so much, honey, you're the most important

thing in the world to me, blah, blah blah you know i love you j or whatever

and then they read it back to you and they're like is that right i'm like yeah that's right and the

whole interaction is just like i can't i don't know why that bothers me so much am i alone in that it's just

so weird anyway let's get into some tips and tactics as it relates to Valentine's what we want

to think about.

So this whole week and on Valentine's Day, what of course works for consumer marketers,

...