Ep. 267: The (Beauty) Business of Philanthropy with Karissa Bodnar

Fat Mascara

Fat Mascara LLC

Dermatology, Fashion & Beauty, Arts, Beauty News, Makeup, Skincare, Perfume, Fragrance

4.8 • 1.8K Ratings

🗓️ 14 January 2021

⏱️ 46 minutes

🔗️ Recording | iTunes | RSS

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Summary

It’s easy to be cynical about cause-related marketing in the beauty industry—until you listen to this interview with Karissa Bodnar, the CEO of Thrive Causemetics. We talk about why she built philanthropy into her business model, how her company chooses which causes to support and navigates the politics of giving, the product formulations she’s proudest of—and the one product she wishes she could figure out how to invent. -- Want more of our beauty podcast? Episode Recaps & Notes: fatmascara.com/blog; Our Private Facebook Group: Fat Mascara / Raising a Wand; Instagram: @fatmascara, @jessicamatlin, @jenn_edit; Twitter: @fatmascara; Email: [email protected]; To Leave a Voicemail & Be Featured on a Future Episode: 646-481-8182.

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Transcript

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0:00.0	Hello and welcome to Fat Miskara. I'm Jess. Hi Jess, I'm Jen. All right, we've got a great interview today
0:15.0	and one that we've been trying to make happen for a while.
0:18.0	We have Carissa, the founder of Thrive Cosmetics,
0:22.0	and that's right, I said cosmetics it's cause not just her Jersey accent
0:27.5	Yeah, that is the name of the brand I haven't been hanging out the mall too much despite what you may think.
0:33.9	Cosmetics, she is a woman on a mission, a woman looking to find meaning
0:39.7	in the industrial beauty complex.
0:43.4	You're never gonna let me live.
0:45.4	No, I love it, I love it.
0:47.4	I actually tried to weave it into our Jane Fauna interview,
0:50.1	but I knew she wouldn't get it,
0:51.5	and I knew that would create maybe some
0:52.9	uncomfortable moments. Yeah I'm glad that you didn't and I know Carissa will
0:57.2	understand when she listens back to this episode so Carissa Bodner we
1:00.9	wanted to talk to her her brand is Thrive Cosmetics but about
1:04.4	philanthropy because she's someone who baked a social purpose into the entire
1:10.7	meaning of her brand and here's why. So she was in her 20s and
1:14.4	she was working in Beauty. She's worked for like Sephi, Clarisonic, and L'Oreal.
1:17.8	She found out that her dear friend, Christie had cancer.
1:20.9	Christie was a teacher in Chile and she was just this woman that gave back.
1:25.4	A year later, Christie passed away, she was only 24,
1:28.4	Carissa decided, I'm going to make it my purpose to create a company that has a mission
	...

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