Welcome to Do This, Not That, the podcast for marketers.

You'll walk away from each episode with actionable tips you can test immediately.

You'll hear from the best minds in marketing who will share

tactics, quick wins, and pitfalls to avoid. We'll also dig into life, pop culture, and the chaos

that is our every day. I'm Jay Schwettleson. Let's do this, not that.

We are back for what's up this week from the Do This Not That podcast presented by Marigold.

This is our short episode where a breakdown.

What's going on this week in business and marketing and life?

And then we still have our Ask Us Anything Later in the Week and our Big Tips episode at the end of the week.

So what's going on this week?

Well, unfortunately, we have to talk about the nonsense, which was and is the TikTok ban.

I never thought TikTok was actually going to fully get banned because there's just too many governments and companies and people and things that want to keep it going for so many

different reasons.

Everyone has their reason.

So it's not going anywhere, but there are some things that we should be doing as marketers

and as business people are related to all this TikTok nonsense.

But before we get to that, what's the current status of it all?

Well, TikTok is not banned, but it's also not in the

app stores, right? And no updates as of right now, meaning like security patches and things

like that are going to be pushed to your TikTok app. So the clock is actually ticking on something

to get done because the app is going to start to run into some

serious issues over the coming weeks if something doesn't get done. Now, perplexity has put in

...