Welcome to Do This, Not That, the podcast for marketers.

You'll walk away from each episode with actionable tips you can test immediately.

You'll hear from the best minds in marketing who will share

tactics, quick wins, and pitfalls to avoid. We'll also dig into life, pop culture, and the chaos

that is our everyday. I'm Jay Schwettleson. Let's do this, not that.

We are back for Do This, Not That podcast, presented by Marigold.

And today, we're talking about my favorite topic, subject lines.

Why do I love email subject lines so much?

What are we going to talk about?

Email subject line tactics, what you put in your subject lines,

have a huge impact on the number of people opening up your emails. And I want to share with you

the latest information from the last 90 days on what are the things that you could put in your

subject line that are to get more of your emails open, whether you're a business marketer or a consumer

marketer. And a lot of these tactics are things you've never even thought of or tried before. And the strangest thing about email subject

lines is that what you did a year ago is not what's working the best today. So I want to share

with you what is working the best right now. But why do I get so excited talking about subject lines? And the reason is real simple.

There's almost no other marketing vehicle on planet Earth where there's an equal playing field.

When Apple sends out their emails, when Amazon sends out their emails, when the NFL sends out their

emails, their subject line length, the size of their subject lines, is the exact same size of the subject

lines when you press send. There is an equal amount of real estate that every marketer gets

with their subject lines. So you have the ability to compete against every brand, big or small,

and to see, can you beat them? Can you get your email open and not theirs?

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