Ep. 256 - The Challenge of Science Communication (feat Layne Norton)

Iron Culture

The MASS Crew

Sports & Recreation, Health & Fitness

4.8 • 827 Ratings

🗓️ 8 January 2024

⏱️ 89 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Layne Norton and Eric Helms have some similarities in their areas of interest and expertise as well as their career paths. However, they have different personalities and distinct approaches to science communication. That’s what makes this one on one discussion between Eric and Layne interesting and relevant. Each approach has its pros and cons in terms of reach, impact, and effectiveness. Dr Layne Norton joins Iron Culture for the first time in this episode to candidly discuss the importance and challenges of science communication in the modern age where good information is abundant, but good interpretation is sparse. There is a lot to think about in this interview for both content creators and consumers, so make sure to tune in!

00:00 Iron Culture… Layne… (Norton)

06:18 Layne’s philosophy for disseminating science and who to listen to

23:10 Competing with non-evidence-based personalities and effective marketing

42:59 Differing approaches and target audiences

47:12 Layne’s approach to science communication

57:26 Addressing false claims and teaching other how to interpret social media claims

1:13:54 The unicorn fallacy and what science communicators can do

1:20:07 What is next for Layne the athlete and where can we find him?

https://biolayne.com/

YouTube https://www.youtube.com/channel/UCqMBA83S0TnfTlTeE5j1mgQ

Instagram @biolayne https://www.instagram.com/biolayne/?hl=en

Twitter/X @BioLayne https://twitter.com/BioLayne?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor

Transcript

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0:00.0	Iron culture. That's not the way we typically start these with me just saying the name of the podcast. Normally, someone says Eric and then I say Omar, or I will say Trexler and then they will say Helms. But today, the only thing I'm going to say is Lane?
0:18.5	Morton.
0:19.9	Hey, that's who we got on the podcast today, folks.
0:23.3	So this is, I'm rolling solo, but I am not alone by any means.
0:28.5	I'm here, join with someone who's actually known me, at least in an online capacity for
0:35.1	geez, 15 years?
0:38.0	Does that sound right, Lane?
0:39.4	That is probably actually a little bit shy, probably like 16 or 17.
0:44.2	We worked together in 2007.
0:46.8	So, yeah, our 17 years.
0:49.7	I don't know how long you were, you and I interacted on the forums before we started working
0:53.7	together, but I imagine it's probably a while.
0:57.6	Yeah, I'm going to go through the history.
0:59.7	So we technically, we work together properly in 2009, but in 07, you had a first-time competitor message you after he did the silver and black and saying, hey, I messed at my
1:13.4	peak. I don't know what to do right, but I followed your article. Can you help me for the next
1:17.3	weekend where I'm doing the Contra Costa? And you were like, sure, kid. And by kid, I mean, we're
1:24.2	only different by one year and age, but you were a more experienced person
1:28.7	in the space, and you hooked a boy up with his peak week protocol for the next week,
1:34.2	because I just wanted to look right on stage and have some good photos in my first season,
1:40.6	and you did that. And then in 2009, I actually hired you as my coach through that big
1:45.8	season but prior to that I want to say as early as 2005 I was probably asking questions as
1:51.9	quelly of straight flex so yeah it's actually probably more like 18 years yeah I mean it's always
	...

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