Welcome to Do This, Not That, the podcast for marketers.

You'll walk away from each episode with actionable tips you can test immediately.

You'll hear from the best minds in marketing who will share

tactics, quick wins, and pitfalls to avoid. We'll also dig into life, pop culture, and the chaos

that is our everyday. I'm Jay Schwettleson. Let's do this, not that.

We are back for what is up this week from the Do This Not That podcast presented by Marigold.

This is our super short episode where a breakdown.

What's going on this week in marketing, in business and in life?

And then we still have our short Ask Us Anything Later in the Week in our big tips episode at the end of the week. So what's going on? Well,

everybody's miserable. They're back at work. Who are we kidding? But the holidays are unfortunately

totally in the rear view now. And one of the things that came out of the holidays, that's my

favorite trend that I'm excited exists exists is this new thing going on at

JCPenney. Have you seen this? It blew up on TikTok and now it's kind of like a thing where, you know,

you go to JCPenney or I used to go to Sears and you would take those family photo portraits that were

horrible and embarrassing.

Well, there's been this trend that started on TikTok, which is the awkward photo session at JCPenney specifically.

And so people have been going there and taking purposely embarrassing family photos

or ridiculous photos with their friends and posted them all over social media.

And it's exploded, which I love because anything stupid I love.

And JCPenney doesn't actually even run the studios there.

It's run by this group called Life Touch, which I think got bought by Shutterfly.

But now people are going to all the studios.

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