Welcome to Do This, Not That, the podcast for marketers.

You'll walk away from each episode with actionable tips you can test immediately.

You'll hear from the best minds in marketing who will share

tactics, quick wins, and pitfalls to avoid. We'll also dig into life, pop culture, and the chaos

that is our everyday. I'm Jay Schwettleson. Let's do this, not that.

We are back for Do This, Not That podcast presented by Marigold.

And today is the ultimate call to action button episode.

Wow, does that sound nerdy.

Oh, well, who cares?

The reason that this is exciting is that I don't know if there's anything in all of marketing that can have a greater impact on the outcome of your

marketing that costs no money that takes less than five seconds to do and anybody can do it.

And it's so overlooked. We're talking about call to action buttons in your emails, on your

social posts, on your landing pages.

Those are the rectangular buttons, literally the rectangular buttons in all of your marketing.

And the words that you're putting on those buttons have a massive impact in the outcome of everything that you're trying to sell, business and consumer.

So first let's jump into this idea of call to action versus statement of value.

The words matter.

Writing the word register, writing the word shop now, writing the words read more on your call

to action buttons, that's what's holding you back because that's all it is.

You're asking them to take an action. What you want to be doing is giving them a statement of value.

And here's the stat and I'll give you examples. When your call to action buttons are actually

statements of value, these value statements increase click the rates by over 20%. So for example, instead of watch the video, your button would say unlock the secrets in two minutes.

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