Ep. 249- Are EMAIL NEWSLETTER Sponsorships Effective?✔️❌ GUEST: Co-founder of Media Intercept - Jeffrey Eisenberg [Biggest Player in Email Newsletter World!]🌎

Do This, NOT That: Marketing Tips with Jay Schwedelson

GURU Media Hub

Growth, Education, Email, Business, Revenue, How To, Entrepreneurship, Marketing, Profit, B2b, B2c

5 • 715 Ratings

🗓️ 3 January 2025

⏱️ 19 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this engaging episode of Do This, Not That, Jay Schwedelson hosts Jeffrey Eisenberg, Chief Revenue Officer and Co-founder of Media Intercept. They delve into the nuances of using email newsletters as a powerful marketing channel. From exploring sponsorship opportunities to monetizing personal newsletters, they cover essential strategies for both brands and individual creators. The discussion also includes personal anecdotes, with Jeffrey sharing insider tips for making the most out of a vi...

Transcript

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0:00.0	Welcome to Do This Not That, the podcast for marketers.
0:14.4	You'll walk away from each episode with actionable tips you can test immediately.
0:19.9	You'll hear from the best minds in marketing who will share
0:22.7	tactics, quick wins, and pitfalls to avoid. We'll also dig into life, pop culture, and the chaos
0:29.9	that is our everyday. I'm Jay Schwettleson. Let's do this, not that.
0:43.9	We are back for Do This, Not That, presented by Marigold.
0:44.9	And we got a guest.
0:50.1	We got a smart dude, somebody way smarter than me, and somebody that knows a lot about email,
0:51.0	newsletters.
0:52.5	And we're going to dig into all that today.
0:53.7	So who is here?
0:56.5	We got Jeffrey Eisenberg.
1:02.3	He is the chief revenue officer and co-founder of Media Intercept. And Media Intercept is like the leading organization. If you're trying to get involved with sponsoring newsletters and sponsoring
1:07.2	content, they're crushing it. Jeffrey's been doing this for way too long, and he's got a wealth of experience.
1:13.9	I cannot wait to talk to him about all this.
1:15.9	Jeffrey, welcome to the show.
1:17.8	Appreciate it, Jay.
1:18.7	Thanks for having me.
1:20.3	All right.
1:20.9	So this is going to be fun.
1:21.6	I've known Jeff for a long time.
1:23.2	So we're going to crush it. So before we get into email newsletters, the good, the bad, and the ugly.
	...

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