Ep 245: Leveraging The Entrepreneurial Operating System (EOS) To Scale An Ensemble Practice with John Kennedy
Financial Advisor Success
Michael Kitces
4.8 • 696 Ratings
🗓️ 7 September 2021
⏱️ 89 minutes
🧾️ Download transcript
Summary
John Kennedy is a founding partner of CandorPath Financial, a hybrid RIA based out of Orlando that manages $110 million for 162 families. John and his partner implemented Gino Wickman’s Entrepreneurial Operating System (EOS) as a framework to rapidly scale their practice in a very deliberate and intentional way.
Listen in as we delve into how John uses EOS to run his practice as a business, as well as how it helps him make clearer business decisions and define his core values. You'll learn how CandorPath uses social media videos to engage with prospective clients, why they developed their own Alexa Skill to foster daily touchpoints with clients between regularly scheduled meetings, and how they ensure that the practice is intentionally moving toward their long-term goals.
For show notes and more visit: https://www.kitces.com/245
Transcript
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| 0:00.0 | Welcome to the Financial Advisor Success Podcast, where you go behind the scenes with |
| 0:07.1 | financial planner, speaker, and consultant Michael Kitsis to hear stories of how leading |
| 0:12.4 | financial advisors navigated the inevitable challenges that arise on the path to success |
| 0:17.4 | and get insight from leading industry consultants about how to break through to the next |
| 0:22.2 | level in your advisory business. And now here's your host, Michael Kitsis. Welcome, everyone. |
| 0:29.1 | Welcome to the 245th episode of the Financial Advisor Success podcast. My guest on today's podcast is |
| 0:35.1 | John Kennedy. John is the founding partner of Candibath Financial, a hybrid RIA in Orlando, Florida, |
| 0:40.7 | that manages 110 million for 162 client households. |
| 0:45.7 | What's unique about John, though, is that he and his partner have implemented |
| 0:48.4 | Gina Wickbin's entrepreneurial operating system, or EOS for short, as a business management |
| 0:54.1 | structure and framework to |
| 0:55.4 | rapidly scale up their ensemble practice in a deliberate and intentional manner. |
| 1:00.4 | In this episode, we talk in depth about how John uses EOS in order to run his financial planning |
| 1:05.4 | practice as a business, and how it helps them not only make clearer business decisions, but make |
| 1:09.6 | them faster as well. |
| 1:16.7 | Why John feels that the quarterly objectives define the EOS system, called rocks, allow him to stay focused on the activities that help him move the practice forward, even if only a portion of |
| 1:20.8 | the quarterly rocks are actually completed on time. And how John leverages EOS's vision traction |
| 1:26.1 | organizer document to define his practice as core values and ensure that all of their business activities and goals align with those values. |
| 1:34.2 | We also talk about how by setting a three-year picture and big 10-year goals, John and his partner were able to stop being focused solely on growth for growth's sake and instead to start intentionally managing |
| 1:44.2 | towards their long-term vision of what they wanted their lives to look like down the road. |
| 1:48.6 | How defining Canterpath's core values help John lay the foundation for a well-defined company |
| 1:52.7 | culture and also gives him a way to communicate clearly with clients just how important |
... |
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