My guest today is Nir Eyal, an educator, author, and entrepreneur who is all about connecting psychology, technology, and business.

The topic is his book Hooked: How To Build Habit Forming Products.

In this episode of Trend Following Radio we discuss:

• How behavior and habits can be engineered, and how technology changes our behavior
• The moral implications of habit forming activities
• The difference between habits and addictions
• Breaking "the hook"
• The four areas that "the hook" goes through: trigger, action, variable reward, and investment
• The IKEA example and how value can be built
• Eyal's mentors and influences
• The importance of social feedback from your community
• The WhatsApp deal, and how to deal with your "insane jealousy" of the messaging app deal
• Getting equal pay for equal work, and how that might be embedded in our DNA
• The importance of interface changes when it comes to revolutionary changes in technology

Jump in!

---

I'm MICHAEL COVEL, the host of TREND FOLLOWING RADIO, and I'm proud to have delivered 10+ million podcast listens since 2012. Investments, economics, psychology, politics, decision-making, human behavior, entrepreneurship and trend following are all passionately explored and debated on my show.

To start? I'd like to give you a great piece of advice you can use in your life and trading journey… cut your losses! You will find much more about that philosophy here: https://www.trendfollowing.com/trend/

You can watch a free video here: https://www.trendfollowing.com/video/

Can't get enough of this episode? You can choose from my thousand plus episodes here: https://www.trendfollowing.com/podcast

My social media platforms:
Twitter: @covel
Facebook: @trendfollowing
LinkedIn: @covel
Instagram: @mikecovel

Hope you enjoy my never-ending podcast conversation!