Welcome to Do This Not That, the podcast for marketers.

You'll walk away from each episode with actionable tips you can test immediately.

You'll hear from the best minds in marketing who will share

tactics, quick wins, and pitfalls to avoid. We'll also dig into life, pop culture, and the chaos

that is our everyday. I'm Jay Schwettleson. Let's do this, not that.

We are back for Do This, Not That, presented by Marigold, and this is our special series, My Path.

We're digging into people's career journeys that are doing really cool and fun and different things.

And we got a great one today.

We got Zach Galea today.

And he is the director of social media content strategy for the Pittsburgh Pirates. Come on, we are family. I'm like

Willie Stardell right now. But he's not only been doing this Pittsburgh Pirates. He was the actual

first member, okay, of the Pittsburgh Steelers social media team. He ran social at the Arizona

Cardinals Football Club. The guy knows social media. We're excited to have him on here. Zach,

welcome to the show. Have it to be here. You're making, you're hyping me up pretty good. It feels

pretty good. Does everybody that work at the piratesates like walk around just seeing We Are Family from

back in the day or no?

I mean, there's probably a few people here that we're around back when that happened.

But yeah, it's pretty good spot.

Yeah, I love it. I love all of it.

So we want to dig into, there's so many people out there that are listening that maybe they

want to get involved and have a career in social media. And you're sitting there with this really

cool title at this really cool brand, a brand that everybody knows. I'm like, how do I get to be

...