Welcome to Do This Not That, the podcast for marketers.

You'll walk away from each episode with actionable tips you can test immediately.

You'll hear from the best minds in marketing who will share

tactics, quick wins, and pitfalls to avoid. We'll also dig into life, pop culture, and the chaos

that is our everyday. I'm Jay Schwettleson. Let's do this, not that.

We are back for what's up this week from the Do This Not That podcast.

This is our super short episode where breakdown what's going on this week in business and marketing and life.

And then we still have our Ask Us Anything Later in the Week and our big tips episode at the end

of the week.

So what's going on this week?

Well, first off, I don't care what you think about X, the old Twitter.

They just release something to all of its users, not just its premium users, which is pretty cool, which is GROK, GROK.

That is their AI chatbot. So it's X's chat

GPT. And up until now, the only people had access to it were premium users, people that

were paying to use X. But now this week, they've opened it up to everybody. And I'm going to tell

you, again, don't care anybody's opinion about X.

This GROC AI chatbot is really, really good.

And you need to mess around with it.

And all you have to do is when you log on to X or Twitter, whatever you want to call it,

on the left hand menu, there's a button that says G-R-O-K. You click on it and you could

ask it anything and it gives you sources of answers. It's good. So you should check it out

because I have been messing around with it a lot. What else is going on? Well, LinkedIn updated

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