Hi, I'm Tony Kramer, your host of the Agriculture Technology Podcast.

In this episode, I talk with Kyle Berry about the new 2007 precision upgrade offerings coming from John Deere.

With that, let's dive into the show.

John Deere just recently announced the new additions to the puck lineup for model year

2007.

So before we dive into those, Kyle, I'm really excited to bring you on to the show.

Tell our listeners a little bit about who you are, what you do, and how you got to

where you are today. Yeah, thanks, Tony. Happy to be here. I'm glad we could make this happen.

As you said, my name's Kyle Berry. I'm the manager of precision upgrades marketing at John Deere.

That means I spend most all of my time figuring out how we partner with our product family

folks to bring the latest technology innovations

from John Deere and put them onto existing machines that are already in the marketplace.

So trying to increase the accessibility to the technology for more customers, not just those

that buy brand new machines.

When did Deere start this puck journey and why did John Deere decide to go down this path?

The journey started. We actually called them performance upgrade kits when it began, and I think it was in the

2016-17 time frame. And it was specifically on planters. We started retrofitting older planters

with new row unit technology. So when

Exact Emerge came out, we were increasing the amount of Exact Emerge row units in the marketplace,

not just through brand new planners from the factory, but through our performance upgrade kit

brand at the time that we've since changed to precision upgrade kits. We did that in the

the 2023 time frame where we rebranded to precision upgrade kits, still use the term

...