Ep. 230 - John Deere FurrowVision Explained: Cameras in the Furrow for Smarter Planting
Agriculture Technology Podcast
RDO Equipment Co.
4.4 • 49 Ratings
🗓️ 16 March 2026
⏱️ 33 minutes
🧾️ Download transcript
Summary
What if you could see inside the furrow while planting — without ever leaving the cab? In this episode of the Agriculture Technology Podcast, Tony Kramer sits down with John Deere experts Stephen Schwartz and Jeff Spencer to discuss FurrowVision, John Deere’s planter technology designed to give farmers real-time visibility into what’s happening below the soil surface.
Transcript
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| 0:00.0 | Hi, I'm Tony Kramer, your host of the Agriculture Technology podcast, and I'm sitting down with |
| 0:06.8 | agriculture technology and equipment experts to help you enhance your operation for today, |
| 0:12.4 | tomorrow, and into the future. In this episode, I talk with Stephen Schwartz and Jeff Spencer |
| 0:18.5 | about John Deere Furrow Vision. |
| 0:22.5 | With that, let's dive into it. |
| 0:24.7 | Like I said, we are going to be talking Furrow Vision in this episode. |
| 0:29.3 | I'm really excited to bring on these two gentlemen, Stephen and Jeff, with John Deere. |
| 0:35.5 | But before we get started, why don't you guys introduce yourselves? Tell us a little |
| 0:40.3 | bit about who you are, where you come from, and how you got to where you are today. So, |
| 0:45.2 | Stephen, why don't you go first? Thanks so much, Tony, for having us on. My name is Stephen Schwartz. |
| 0:50.1 | I'm an agronomist and the product marketing manager for planters here at John Deere. |
| 0:55.1 | Originally from Indiana, got my degrees from Purdue and then a master's degree from the |
| 0:59.7 | University of Illinois in plant physiology and have been at Deere for several years now working |
| 1:05.3 | on our agronomy team, working to understand the agronomic outcomes that can provide the most value for farmers. |
| 1:13.1 | And now I get the opportunity to work on some of the cutting-edge planter technology we have. |
| 1:17.1 | And Ferrovision is one of those awesome things that I'm excited to talk about. |
| 1:20.8 | Great. And Jeff, why don't you introduce yourself? |
| 1:23.4 | It's me. Pleasure to be here. Like Stephen said, Jeff Spencer, technology product manager and our planting team. |
| 1:28.9 | I've been in the agricultural industry for about 20 years, different roles, but I would say always kind of focused within technology. |
| 1:35.3 | Grew up in the Midwest, kind of bouncing between Kansas and Missouri, probably call home, maybe close to the St. Louis area. |
| 1:41.7 | When I say I work as a technology product manager with deer, |
| 1:44.4 | I would say my core focus is on automating certain components of the planter. And so using technology |
... |
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