Welcome to Do This, Not That, the podcast for marketers.

You'll walk away from each episode with actionable tips you can test immediately.

You'll hear from the best minds in marketing who will share

tactics, quick wins, and pitfalls to avoid. We'll also dig into life, pop culture, and the chaos

that is our everyday. I'm Jay Schwettleson. Let's do this, not that.

We are here for what's up this week from the Do This Not That podcast presented by Marigold.

This is our short episode or a breakdown.

What's going on this weekend, marketing, business, and life?

And then we still ever ask us anything later in the week in our big tips episode at the end of the week. So what's going on this week? Well, we got to talk about Wicked,

right? We got to do that. So Wicked is the giant movie that's out right now that's taken over

like marketing and society and life and it's doing really well in the movie theaters by the way i saw gladiator

two i'm going to see wicked this week gladiator two is awesome all right so as relates to wicked

it's really wild the amount of collabs they are doing they have done over 400 uh collaborations

with brands like target and crocs and Stanley Mugs and Starbucks.

And just on Alta Beauty's website alone, okay, there are 69 skews,

69 different products related to Wicked specifically on their site.

It is bananas. So it's one of these kind of cultural

phenomenon marketing collab takeover things. And it works. It's driving massive traffic to stores

like Starbucks, targeted seeing a massive increase in foot traffic because of the collab. And look,

that's called marketing.

Some weird things about Wicked that maybe you didn't know.

Did you know in the movie, they have this big scene with all these like tulips in Munchkin

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