Ep. 227 • Using a Hair Model to Get The Clientele You Want w/ Meg Schipani
The Hair Game
Salon Republic
4.6 • 570 Ratings
🗓️ 10 January 2022
⏱️ 69 minutes
🧾️ Download transcript
Summary
We continue with @shmeggsandbaconn this week and get into the topic of hair models and your clientele. Are you using models effectively for content and attracting the clients you want? We also cover her position as Visual Editor for BTC and the current state of social media.
This week's Topics:
• The importance of models for improving your IG
• Being BTC's visual editor; what's involved
• her life philosophies that have helped her success
• Hiding likes on IG to take off the pressure
• The shift of IG and TikTok
• An experience with a client that forever changed her approach BTC
• writing a book and what her life experience has shown her
• what she would change about the industry
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Transcript
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| 0:00.0 | I started taking models at my first salon. Emily was one of my first creative color models. |
| 0:05.0 | And the initial drive behind it was I wanted to get that kind of clientele into my chair |
| 0:11.3 | because we didn't have that kind of client walking in the salon. |
| 0:15.7 | Hi, I'm Christina Cretel. I'm Maggie Mulhern from Modern Salon Media. |
| 0:19.5 | Hi, I'm Eric Vaughn. |
| 0:20.4 | Hello, Todd the |
| 0:20.9 | Hair Best East of Land. This is Guy Tang and welcome to the Hair Game podcast. |
| 0:27.6 | Hey, listener, I'm Eric Taylor. In the news, of course, Omicron is making its way through the |
| 0:32.9 | population as we all knew that it would. Fortunately, a vast majority of cases are very mild, especially for those with antibodies |
| 0:40.5 | from vaccination. |
| 0:42.4 | The most interesting thing I saw in the news this week was within LA County hospitals. |
| 0:47.2 | Almost 70% of patients who have tested positive for the virus at the hospital were admitted |
| 0:54.0 | for something other than |
| 0:55.8 | COVID or COVID related complications. That compares with during last winter surge, |
| 1:01.6 | only 20% of COVID patients were in the hospital for unrelated issues, meaning 80% were there |
| 1:08.0 | because they were experiencing severe illness from COVID. |
| 1:12.7 | So that's, you know, just kind of part of the same narrative, which I think is positive news, |
| 1:18.6 | despite, of course, the discomfort of the case numbers going up. |
| 1:23.2 | Deaths are flat to falling on average across the country, even as these cases are spiking |
| 1:28.7 | just about everywhere. |
| 1:30.0 | So I hope that the decoupling between case numbers and the severe outcomes continues. |
| 1:36.2 | We'll cross our fingers for that. |
... |
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