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The Lawyer Stories Podcast

Ep 223 | Patrick Carver | Constellation Marketing is Accessible & Relentless with SEO & Advertising Strategies

The Lawyer Stories Podcast

Benjamin Gold

Society & Culture

5.0541 Ratings

🗓️ 9 May 2025

⏱️ 40 minutes

🧾️ Download transcript

Summary

The Lawyer Stories Podcast Episode 223 features Patrick Carver, Chief Executive Officer of Constellation Marketing, located in Atlanta, Georgia, but offering services to all law firms.  Constellation's journey that began in 2017 is rooted in a personal story. When Patrick discovered his father being underserved by a major legal marketing company, he took matters into his own hands.  By implementing effective SEO and advertising strategies, Patrick not only revitalized his father's firm, adding $200,000 to its revenue within a year, but also laid the foundation for what Constellation is today. Since then, Constellation has liberated over 100 law firms from ineffective marketing, consistently driving them towards and beyond the seven-figure mark.  In addition, Constellation has been a supporter of the Lawyer Stories community and has offered to host our community members' websites for free of charge while supplies last.

Transcript

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0:00.0

You are listening to the Lawyer Stories podcast with host Benny Gold. Lawyer Stories was founded in July 2017 on Instagram and is an expanding global network of lawyers and law students sharing their personal journeys to the noble profession of the practice of law.

0:17.0

Join us on this podcast as we dig deeper into these stories and hear from lawyers and law students from around the world in all areas of the legal profession. Here at Lawyer Stories, we believe that every lawyer has a story. What's yours?

0:36.6

Welcome to the Lawyer Stories podcast with Benny Gold. Today we welcome to the Lawyer Stories podcast with Benny Gold.

0:40.3

Today we welcome in our friend Patrick Carver, digital marketing entrepreneur, best known as the founder and CEO of Constellation Marketing, a niche agency specializing in law firm marketing. Patrick, how's it going?

0:57.6

It is good. How are you doing, man? Good, man. It's great to finally get you on. I will say,

1:03.0

you know, you're probably one of the first digital marketing companies that we as lawyer stories,

1:08.5

like, talk to. And, you know, I definitely through the years, like, understand it. I think a little bit better what you do i definitely through the years like understand it i

1:12.0

think a little bit better what you do not all the technicalities but um you know we want to just like

1:16.8

thank you for your support and constellation marketing's always always been there we always we always

1:21.4

appreciate you guys so thanks for your support uh throughout these few years for sure man and it, I mean, I think when we first start talking, you know, you've done like 10 of these or something, you know, something. But, I mean, just to see, like, how far you've taken it is awesome. So respect. Thanks. Appreciate it, man. So fun fact about Patrick, you're from Missouri. That's awesome, man.

1:46.0

Like, what part of Missouri and what was it like growing up on the farm there or whatever?

1:50.4

Yeah, I appreciate the kindness there, you know, making Missouri sound interesting.

1:56.9

But so I was, I grew up in Springfield, Missouri, and there's two things we're known for.

2:03.2

It's the headquarters of Bass Pro Shops.

2:05.8

And it's it's also the home of Brad Pitt.

2:09.5

So those are, yeah, we got a couple other like, you know, odd facts, but that's, that's generally what folks know us for.

2:17.3

What about the Simpsons is that

2:18.7

they're from springfield but we never knew like wood springfield right yeah i remember the

2:23.3

springfield you might be too young probably no no no i i know it and in my um i'm not like a

2:29.6

huge you know i'm not like a diehard i like the simpsons but i'm not a diehard fan or anything

2:34.0

but my contention is um i think they reveal it at some point but if not i'll i'll still go with my my contention which is you know they try to make it about a spring a nondescript town in the middle of america look on a map it's springfield missouri yeah there you know i mean i'm not a huge I liked it when I was a kid, but I never, a lot of people got back into it, not really me so much. So tell us how you discovered the niche. I know we had like a brief talk once about, you know, and something that kind of piqued my interest about what you're doing is that like your dad is a criminal defense attorney in Missouri still and you kind of went the marketing route so like tell me a little bit

3:11.7

about that yeah for sure so I was kind of bouncing around after college with like some

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