Welcome to Do This Not That, the podcast for marketers.

You'll walk away from each episode with actionable tips you can test immediately.

You'll hear from the best minds in marketing who will share

tactics, quick wins, and pitfalls to avoid. We'll also dig into life, pop culture, and the chaos

that is our everyday. I'm Jay Schwettleson. Let's do this, not that.

We are back for the Do This Not That podcast presented by Marigold.

And normally I come on here and I rattle off some tips and some stats about different marketing stuff or whatever.

But today I wanted to talk about the value of just getting started. As we head into this end of year, you may be thinking about, you know what, next year, I'm going to do this to advance my

career. Or maybe next year, I'm going to start that business. Or I'm going to start this side hustle

I've been thinking about. Or next year, I'm going to do this thing in my personal life

that I've been really thinking about doing but I haven't done yet and we're always waiting

for that right moment and here's the newsflash there is no right moment you're going to continue

to wait for that perfect moment to do the thing because why?

Why aren't you doing it right now?

Well, it's not the right time to do it.

Or maybe you're taking care of a family member that's not well so you don't have the time.

Or maybe your kids are little, right?

I'm all over the place.

I can't do this now, but a year from now, I'm going'm gonna be all set to do it a few months from now will be better you know for me I need to spend a little bit more time making my plan I need to save more

money before I get started all right there is never a perfect. It will never be a perfect time. A year ago

at this time, you were saying the exact same thing. A year from now, I'm going to be ready. I'm

going to start that side hustle. I'm going to get my career going in the right direction. I am going

...