5 • 715 Ratings
🗓️ 15 November 2024
⏱️ 21 minutes
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0:00.0 | Welcome to Do This Not That, the podcast for marketers. |
0:14.4 | You'll walk away from each episode with actionable tips you can test immediately. |
0:19.9 | You'll hear from the best minds in marketing who will share |
0:22.7 | tactics, quick wins, and pitfalls to avoid. We'll also dig into life, pop culture, and the chaos |
0:29.9 | that is our everyday. I'm Jay Schwettleson. Let's do this, not that. |
0:45.0 | We are back for Do This, Not That, and we have a real deal guest today. |
0:46.8 | You know, sometimes we have guests are like, ah, whatever. |
0:48.0 | No, we got like special. |
0:50.8 | We have, okay, who do we have? |
0:56.3 | We have Maha Abu Elanane, who is the incredible author of a book called Seven Rules of Self-Reliance. It is a USA Today bestseller, an Amazon bestseller. This thing is |
1:01.5 | dominating the charts. And Maha is not just an author about this topic that we're going to dig into, |
1:06.5 | but she used to work at Google and Netflix, and she had this business, digital and savvy that opened up offices all around the world. |
1:14.3 | She has had such incredible career and experiences. |
1:17.9 | And this book is really so helpful and impactful to allowing people to be able to rely on |
1:22.3 | themselves, invest in themselves. |
1:24.2 | We're going to dig into that. |
1:25.4 | I'm so excited. |
1:26.1 | Maha, welcome to the show. |
1:27.9 | Jay, thank you for having me. This is going to be fun. So, all right, before, |
1:32.7 | so before we get into how we can like almost invest in ourselves, I want to know you invest |
1:39.6 | in yourself. How did, Maha, what is this journey? How did you become who you are? |
1:46.0 | So I'm 100% Egyptian, |
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