Ep. 222 - Amanda Gutterman: CMO ConsenSys/Cofounder Ethereal

CRYPTO 101

Bryce Paul & Brendan Viehman

News, Business, Investing, Business News, Tech News

4.3 • 841 Ratings

🗓️ 11 April 2019

⏱️ 40 minutes

🔗️ Recording | iTunes | RSS

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Summary

** this is not financial or legal advice*** How is it to transfer from marketing in traditional business to the crypto space? What is it like to create a blockchain conference? With all of the different conferences in the space, how do you differentiate yourself? These are some of the questions Matthew asks Amanda Gutterman, CMO of ConsenSys and co-founder of Ethereal. Amanda Gutterman is CMO at ConsenSys and co-creator of Ethereal. She is also the founder of ConsenSys Catalyst, a marketing agency with expertise building blockchain brands. Amanda was featured on the Forbes 30 Under 30 list in 2016. Before ConsenSys, Amanda cofounded the digital media platform Slant and served as Special Projects Editor at The Huffington Post. She graduated from Columbia University, Magna Cum Laude and Phi Beta Kappa. Her work has been covered in publications including The New York Times, TechCrunch, and Business Insider. Show Links: CRYPTO101podcast.com Patreon: www.patreon.com/user?u=8429526 Twitter: twitter.com/Crypto101Pod twitter.com/BrycePaul101 twitter.com/PizzaMind www.instagram.com/crypto_101 Facebook: https://www.facebook.com/groups/101Crypto/ https://www.facebook.com/CRYPTO101Podcast/ **THIS IS NOT FINANCIAL OR LEGAL ADVICE** © Copyright 2019 Boardwalk Flock, LLC All Rights Reserved Music: https://www.youtube.com/watch?v=z6mKD6hpKBU Popsicle by KODOMOi https://soundcloud.com/kodomoimusic Creative Commons — Attribution 3.0 Unported — CC BY 3.0 http://creativecommons.org/licenses/b... Music promoted by Audio Library https://youtu.be/z6mKD6hpKBU Landscape lover by Vendredi https://soundcloud.com/vendrediduo Creative Commons — Attribution 3.0 Unported — CC BY 3.0 http://creativecommons.org/licenses/b... Music promoted by Audio Library https://youtu.be/kya1x-_zfeE Our Sponsors: * Check out Mars Men: https://mengotomars.com * Check out NPR: https://npr.org * Check out Quince and use my code quince.com/crypto101 for a great deal: https://www.quince.com * Check out Scribe and use my code Scribe.how/CRYPTO101 for a great deal: https://scribe.com/Crypto101 * Check out Shopify and use my code shopify.com/crypto101 for a great deal: https://www.shopify.com Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Transcript

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0:00.0	Yo, yo, welcome to Crypto 101, the average consumer's guide to cryptocurrency.
0:03.7	This is Matthew Aaron.
0:04.7	And for two years in a row, we have taken part in the Ethereum Summit in New York.
0:09.6	This year, it's May 10th to 11th.
0:11.7	Last year, we had Mr. Jesse Grushak, co-founder of the Ethereum Summit.
0:16.2	This year, we have on Amanda Guterman, who is the CMO of Consensus and also the co-founder of
0:23.2	Ethereum. And in our chat today, we are going to talk about one, marketing in the crypto space.
0:29.2	She has a history of marketing with the Huffington Post, worked with and studied under
0:33.4	Ariana Huffington, and is going to tell us about either the differences or the similarities of working
0:38.5	marketing in the crypto space, as well as we're going to go into the Ethereum Summit and just to let
0:43.4	you know, if you use the Crypto 101 promo code, which is in our show notes, you get 20% off,
0:48.3	and I will see you at the Ethereum Summit in New York. Other events going on, we have a developers
0:53.0	conference in San Diego called DevZilla
0:55.7	June 5th through 7th. And using Crypto 101's promo code, also in the show notes, you can get 10% off
1:03.8	to see speakers such as Nick Zabo. And don't forget, if you like these episodes, please share them on your
1:08.0	social media, your Twitter, your Facebook. Make sure you recommend Crypt crypto 101 to your friends and family and don't forget to subscribe and like us and leave us a comment
1:16.4	on itunes crypto 101's second book is inching very quickly toward completion go to crypto 101
1:23.5	podcast com enter your email to be notified when you can get your free book. It's free.
1:29.0	You pay the shipping. It should be only about five bucks. We'll send that out to you called
1:33.2	Crypto Revolution, talking about motivations, the reasons to be involved, to be looking,
1:38.6	to be studying about cryptocurrency, blockchain technology, and a great tutorial of how to get
1:43.9	involved in the space.
	...

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