Welcome to Do This Not That, the podcast for marketers.

You'll walk away from each episode with actionable tips you can test immediately.

You'll hear from the best minds in marketing who will share

tactics, quick wins, and pitfalls to avoid. We'll also dig into life, pop culture, and the chaos

that is our everyday. I'm Jay Schwettleson. Let's do this, not that.

We are back for what's up this week from the Do This Not That podcast presented by Marigold.

This is our short episode or a breakdown on this week in marketing and business and in life.

And then we still have our short Ask Us Anything later in the week on our big tips episode at the end of the week.

So what is going on?

Well, let's first talk about the change to our phones.

iOS 18 has hit this week.

That is the big operating system update from Apple.

And it's a little confusing, right? Because all the big stuff that they announce are tied to their AI, Apple intelligence,

where Siri is going to get a lot smarter and all this cool stuff is going to happen in your Apple Mail

app and all sorts of stuff. But the reason you're probably not seeing it yet is it only applies

for people that have an iPhone 15 and above. So if you have an iPhone 12, you're not going to be able to,

you'll see some of the changes, but you're not going to see all the AI changes. Some of the changes

you're going to see, for example, if you have an older phone or things that allow you to do much

cooler, you know, eye messaging and text messaging where you can underline and strike through

and do all sorts of stuff within the

app. But all the AI stuff is only going to hit people have an iPhone 15 and above. Now, what does

this all mean? From a marketing perspective, it's going to take a little while for the stuff that

...