Welcome to Do This, Not That, the podcast for marketers.

You'll walk away from each episode with actionable tips you can test immediately.

You'll hear from the best minds in marketing who will share

tactics, quick wins, and pitfalls to avoid. We'll also dig into life, pop culture, and the chaos

that is our every day. I'm Jay Schwettleson. Let's do this, not that.

We are back for what's up this week from the Do This Not That podcast presented by Marigold.

This is our short episode where we break down what's going on in marketing and business in life this week.

And then we still have our short Ask Us Anything Later in the

Week and our big tips episode at the end of the week. So what is going on this week? Well,

good luck if you're the marketing director at Perrier. Perrier is that Nestle-owned

mineral water, the bottle in the green bottle where you drink like kind of like the

Seltzer and stuff. Well, Bloomberg reported this week, this is pretty gross. Apparently

they have these like wells. They have seven wells that they use in this area of France where

they get the water from to make all their fancy water and there have been these heavy rains by

their wells. Well, after an investigation, they found that in some of the water

that they were bottling, they found fecal matter. And they had to destroy two million bottles,

Perrier bottles that had the stuff in it. Dude, I'm not drinking that stuff for a while. That's gross.

Good luck marketing that.

Speaking of other things to market to overcome,

did you see what happened with Qantas Airlines?

This was wild.

There was a flight from Sydney to Tokyo.

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