Ep.20 From Make Up Counter To Millionaire Mogul; Jamie Genevieve On Building Her Empire
Working Hard with Grace Beverley
sophie@grace-beverley.com
4.2 • 904 Ratings
🗓️ 21 November 2022
⏱️ 68 minutes
🧾️ Download transcript
Summary
Jamie Genevieve is the 29-year-old founder of VIEVE, a makeup empire built on inclusivity, self-expression and positivity. She is a pro-makeup artist turned vlogging sensation, finding fame on YouTube for her original online makeup tutorials and lifestyle content.
Having built a following of over 3 million people, Jamie decided to quit her full-time job and invested her influencer earnings in VIEVE, launched in 2020 with nude lipsticks, lipliners, highlighters and an eyeshadow palette. Despite launching amidst the pandemic, VIEVE had an incredible start, receiving backing from the investors behind Charlotte Tilbury and TALA, selling out all debut products within a week. Jamie herself has gone on to lead a career of outstanding success, securing VOGUE Beauty Influencer Mogul of the Year 2021 and becoming an honorary board advisor of the British Beauty Council earlier this year.
Today's highly-requested episode shares the story of how a successful modern makeup brand can be born from an innate passion for artistry. Jamie shares her personal story of growth, including her strategy as a founder, navigating entrepreneurship, working with her husband and the brand's future.
- Accidentally falling into the world of social media
- The start of brand partnerships & the LA trip which changed her life
- The beginning of Jamie’s makeup business, VIEVE
- How Jamie starting building the team at VIEVE
- Wearing multiple hats as a business founder and social media mogul
- What’s the big goal with VIEVE?
- When VIEVE became ready for investment
- Jamie on working with her husband
- The balance between hustle and health
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Transcript
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| 0:00.0 | It's the first customer of the day. |
| 0:02.0 | The unexpected 20% tip and the 100% boost to your confidence. |
| 0:07.0 | Business is a numbers game and sum up has the tools you need to stay ahead. |
| 0:12.0 | With tap to pay, you can accept contactless payments using just your smartphone. |
| 0:17.0 | And with our free business account, you can manage all things money with zero hassle all in one place. |
| 0:24.4 | Make it count with SumUp. Download the app or find out more at sumup.com.uk. |
| 0:32.1 | I got invited to LA with Urban Decay and I thought it was spam. I was like someone's winding me up here. |
| 0:39.3 | They reposted a picture of me wearing a crazy pair of their eyelashes and I got a thousand |
| 0:44.3 | followers like that. |
| 0:46.3 | I've always wanted my own makeup brand. |
| 0:48.3 | Realised it could be a reality for me and then I launched November 2020 in the middle of the pandemic. Working on a makeup counter at one point I think I was maybe a little bit embarrassed that that was my background |
| 0:59.0 | but that is completely where my power comes from. |
| 1:01.0 | I was going to just put all my own investment into the brand to get it kick started. |
| 1:05.0 | I realised really quickly that I could do that but it would be a pretty short leap. |
| 1:09.0 | There's a block in me and I'm |
| 1:11.1 | like if I'm not excited about this and I don't think it's brilliant, we can't do it. |
| 1:15.1 | Which is not something I've ever shared. |
| 1:17.4 | What's up guys? Welcome back to Working Hard Hardly Working the podcast. Today's guest is |
| 1:33.8 | Jamie Genevieve, the one, the only, the online beauty sensation. I genuinely feel like she's |
| 1:39.5 | one of the people that I, A, see as like one of the OGs, but also the community behind her brand V. And I think that |
| 1:47.9 | she was one of the kind of first people that I met within the space that I was like, I get you. |
| 1:52.3 | Like, I love you. I love what you're doing. She inspires me so much. I love her story. I love |
... |
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